Learn to design a halal supplement label in Canva and set up the product on Shopify. The presenter covers FDA compliance requirements, pricing strategy (3× markup to $49.95, then 25-30% subscription discounts), and using market benchmarks from Amazon to find the price sweet spot.
Chapters
So Bismillah and let's start customizing this product here. You guys gonna be amazed on how simple. Now once I'm here, I can change the name, the pricing, I can play with everything. That's the product description that's gonna be pushed into the store here. First thing is the label. So it's asking me how I'm gonna actually customize my label. First way is Kanban. That's what we're gonna be using Adobe. So if you're actually advanced with design and Adobe, you could use Adobe. I'm not. So I prefer to use Canva. Spend less time with the design and if you're lazy and just want to pay for it, you can leverage their done for you design service here. They can start at $300 to get the design done for a couple of products. So here we go. Bootstrapping team. Let's go. With Canva, we got the trial so we're good for 30 days to use all the futures. And it's gonna open the Canva link. Okay, so that's the template we're gonna click on. Use template for new design. Perfect. Here we go. So now it's time to design our label. We have all the information. Only thing we cannot touch obviously is supplement fact. The rest we can change the colors, the fonts. We're gonna be adding our information about our business here, playing with the design. So for this step I'm gonna, we're gonna, I'm gonna create another module for it and I'm going to turn off my camera and mic so. And the video is going to be all speed up. So you guys can just follow my steps. Our product labels are done. We just uploaded the PDF to a subliffle. As you can see, there's a watermark here because. Because if you want to remove the watermark on the product mockups, you just need to upgrade your account to the 49amonth membership and then you can download all these mockups and push them into your Shopify store. One thing with this product, that we cannot customize the single, the single packaging here for every strip. But Anyway we're targeting 75% of women. Might be a turn off for some of men, but anyway 75% of our audience are women. We can then later on when we start scaling, we can then order bulk from the supplier and then we can have the possibility to customize the packaging. So this is just to get started guys. Start make at least the first hundred thousand dollar with this product, this brand. Keep getting feedback from customers and then we can start customizing the packaging, the formula, the unboxing experience. So now that we have our product, really it looks really nice. I don't know but if I see this in a shelf in a store near the cashier, in any Muslim product stores or any of these bazaars or conferences, product looks really sharp. No bias here, but I would love your feedback actually. Super simple packaging, clean. While we put stars on the claims, it's important to be compliant with the fda. So that's why we put the stars and then on the back of the packaging obviously we have this claim that is super important. So make sure guys, you don't remove anything from the path from the supplement fact page here. And this is why we have the star here. The statements have not evaluated by the fda. It's mandatory to have that whenever you have a claim. Unfortunately we cannot change the color of the font here or the font. This is not edible. So. And don't forget to put your address of your company if you have one or if you're starting you can put your your home address. And then once you start making at least 10,000, I would recommend getting incorporated just to protect your assets. Have your support email there. Alhamdulillah. Now we're going to work on the product page copy and we're going to push this product on the store. How we do that? First I want to go and change the name of the product. No. So whatever info I push here, I edit here. It's going to, it's going to actually be sent out to our Shopify. What I would add on the name just for SEO purposes, the word halal. No need to put it on the label. It's going to be too heavy. Now the pricing, what I recommend for pricing and profits calculation is always include the shipping on your numbers here because right now we're going to be buying the product from the supplier at 1150 and the shipping is around 5 bucks if I remember. I'm going to double check here again. We just go to catalog. Okay, 450 for US and international should be 599, something like that. So what I like to do is to include the cost of shipping so we can offer free shipping and push subscription. That's going to be our game plan here guys. So in order to do that we're going to have to increase the price for buy one and then give a huge discount for members who subscribe. Let's get out our little calculator here. So we're looking at cost per good 1150 shipping. I would put it, that's $6, almost $5 for 16, 50. Then what I like to do is to have a markup of 3. So I'll put it at 49.95 full price. And then we're going to push the subscription and give them a huge discount. Here the goal is to give them, let's say if we give them 25% discount or even 30% want the price to fall down under 40 bucks. So it's a no brainer. If we go with 30% off, that would bring the price to 34, 65. I think that's our sweet spot. I like to test price and then go lower and then I look at the conversions. So if we're, we start selling the subscription, the monthly subscription with 30% off, what I want to do is I want to test it at maybe 39, 37. And then if I see the conversion that is low, I will keep testing and increasing the percentage off on the subscription. So we can start with 20% off. But like looking at the math, the numbers, if you want to be aggressive from the start and really build that subscription program, I would Recommend going for 30 to 25%. So that would bring us to 34, 65. And we look at also the competition. If you remember from the data we collected on Amazon, like sleep products, the average price usually is between 15 for just simple melatolin to up to $50 when it comes to CBD because CBD obviously is more expensive to source. In our case being that sweet spot in the middle between 30 and 40 bucks. I believe the sweet spot. So we would start testing the subscription plan at 25% off. That would bring the price to 37, 36, 99, 37.99. We can test with this pricing. Okay, now we need to work. Now we have the pricing, the numbers in check, we need to work on the copy.
