Learn how to source a halal-certified sleep supplement for an ecommerce brand using Suppliful. The presenter evaluates products by format, ingredients, and certification, settles on a gluten-free vegan strip from India, and maps out a subscription model targeting Muslim-majority markets with $25 profit per unit and 7-figure revenue potential in Canada.
Chapters
So let's head to Suppliful. In your case, you're going to have just one store. So head to the catalog and then we're going to look for the keywords. In our case, it's around sleep. So I can see that there's five products that pops up. So the first one, let's go through all of them and pick the best one. This one ships exclusively to us. So from the start it's a no go. It's also pills, so we're looking into gummies or strips like we saw that was, that were trending. And we can even look at the formula. So valerian, calumny, trip kryptoplan, lemon bottle, passion flower, melatonin. So it's a good formula though, but we want to avoid and we don't want to be stuck to ship to the US Only. It's gonna, it's not gonna be able for us to scale. And the product also doesn't have Halal certification. Halal certification is a plus. We can always find a good formula and then we can apply later on to get the Halas certification. Usually it's around 1k to 2k to get the Halal certification. And I'm gonna, I'm gonna give you more information about that later on. Let's head back to our search result here and look at the other four formulas for sleep. Okay, so we get the gummies. Okay. Interesting. Gummies, as you've seen, are trending right now on Amazon. We saw that brands like Natural sleep, they're doing 20,000 bottles sold every month. Sleep is doing like 7,000. Mashallah. So they're making 200,000amonth. And the other one is making $140,000 a month selling just one product, this one. Okay, so it's adults. So nice, beautiful gummies. Need to try them out as well if that's the product we're going to pick and see if they taste good. But they're like eyesight, weight control seniors. Okay, let's look at the formula. Calories. Okay. 19 calories for two gummies. That's so it's. We're looking at 110 calories. Yeah, almost 10 calories per gummy, which is. There's a. No. Yeah, it's not good. It's not, it's not aligned with the no. 0 sugar. People who are healthy, they, they try to avoid sugar as much as possible. But we have paciflora extract and we have melatonin 2 milligram and no halal certification. Not that bad. But what's that? Sleep Body Balm. Interesting. So that's ships exclusively to us as well. So it's, that's the body ball. Okay. Okay. Interesting. I never saw something like that. Equivalent to truth lotion bottles. Okay. With Camomi Lavender. Okay, that's, that's a good product we can have as an upsell, but then again, we're not going to be able to offer it to our international customers. Let's stick to sleep supplements and also the Sleep plus collagen cream. So this, this falls into the. Yeah, into the skincare and it's also exclusively to us. And now the last one, the strips. I can see that there's two SKUs here. Okay. So this one is on sale. Okay, Science facts. So the strips are exactly what I've been studying in the market research that we're looking for. Okay. Stress related. Beautiful. Okay, so you open the strip. Now we're gonna look at the formula. Valerian root, if you remember, guys, these are, were the key keywords that people were looking for on Amazon. Camomi. So anything herbal hibiscus. Okay. We have melatonin as well. One milligram. It's perfect. So we don't want that much melatonin, guys, in the formula because then it's. If you get, if you get your body used to take extra melatonin, your body's gonna stop producing your own melatonin because the body actually produces melatonin. So it's better to keep it light, give you just a little bit of health, but then stack it with valerian root, lavender, chamomibis, because beautiful clean formula. So suppliers in India, which is good place or a strip on your tongue, allow it to dissolve. The good thing with that, it's fast dissolution. We saw that the strips and they have. Oh, that's great. Look at this. Gluten free, vegetarian, allergen free, hormone free, no fillers, no gmo, vegan, and Halal certified. That's amazing. So we don't even need to invest 1k or 2k, 2k product, Halal certified. The thing that I find, shipping restrictions. Okay. Australia, United Kingdom. Ooh, United Kingdom is a turn off, obviously, because there's a lot of Muslims there. But still we're able to target us. Canada, we have almost 8 million Muslims in the U.S. canada, 2 million Muslims. That's the last stats. Indonesia. That's beautiful. Huge market for us. Malaysia, Indonesia, Indonesia, Philippine, they have also high concentration of Muslims. So we're, we're really good here. We can scale this brand and then we can also Fix that. Later we can check with the supplier what paperwork we need to be to, to export to Australia, United Kingdom and then all even open the GCC area. So but to start with, it's perfect. We have enough markets to hit 8 figure. Actually. Yes, those markets we're able to hit 8 figure. Just with Canada alone we can hit 7 figure which is more than 1 million a year in revenue. And then the US with the US as well, we can hit easily 10 million a year with proper strategic partnerships and marketing. And then we can open up, we can open up the other countries. Okay, so this is a good product. The other one that I saw, it's actually the same product but in a different packaging. Step strips as well. Okay. So it's the same formula as you can see. So just the packaging is different. So okay, so they changed their packaging. That's why they're liquidating the other one. In this case we're not going to go with the other one even if it's cheaper, $3 cheaper because they're probably just the other packaging to push this one, which is the new one. Nice, beautiful, clean. Yeah, that's a nice. Yeah, that's a way better customer experience. Keeps the product nice in your pocket. You can have it on the go and div certified as well. We have also the research to back the ingredients. Chamomile, melatonin, lavender. Beautiful. So we're going to go with this product inshallah, Bismillah. So how we do, once we checked the numbers, shipping cost, product cost and how much we should sell it for, we're looking at potential profit of $25. And the good thing with these guys in the CPG space, which is consumable products, the beauty is it's repeat business. So we're going to push subscription. Obviously we want people to be on subscription at least, you know, three, six months and then they can start lowering the dosage. We don't want them to get hooked for life. We just want to give them that extra edge and then help them with meditation with Tafakkur and give them that extra education and give them tips on how to actually protect their sleep, like using blue, blue light glasses, avoiding devices, avoiding being on on TikTok and scrolling before bed to help secret the secretion of melatonin.
