Amine Ait shows how to shift from buying products to building halal e-commerce brands. His team increased monthly revenue to match what they used to earn in a year by spotting existing products, improving their design and messaging, then selling them as halal-compliant brands. He recommends watching what people buy, tracking TikTok trends, and asking family what they see influencers promote.
Chapters
Let's now dive into module number five, Muslim consumer versus investor Alhamdulillah. Nowadays the majority of Muslims may all have access to Internet, but majority of Muslims out there are consumers. They're buying products, they're not selling products. What needs to happen is a mindset shift between consumer investor. Back in the days when we started our own e commerce brands, we shifted, we became investors. We started selling products that people were actually already buying. So they're looking for these products, they're already buying them. What we need to do is to point out what they like, what they buy and improve the product, improve the branding, improve the messaging and create our own brand around it. And that's exactly what happened. Alhamdulillah. And we were able to increase our income drastically and make in a month what we used to make in a year. Alhamdulillah. And that gave us the opportunity to be able to travel, spend more time with our families, to not miss any jumu' a prayer, to go to Salawat Jama', ah, to go to spiritual retreats, to as much as possible, Alhamdulillah. And give us also the opportunity to be able to work with a lot of brands, a lot of clients and partners. Like you see these numbers over there, Alhamdulillah. These are stores that we had the chance to help grow, partner with, advise, consult. You can see that the sky is the limit. Alhamdulillah, like this brand over there, they've done almost 23 million selling kind of mattresses and beds, Murphy beds. Others are in the health and beauty space. Fitness majority are actually consumable products, health and wellness makeup, skincare, anything that improves the lives of people out there. So what I need you to really focus on is to shift, start thinking like that in your daily life. Start looking at, hey, this could be a great opportunity when you go shop at your retail, look at the products that people put in their basket. Look on. If you don't have time to spend scrolling on TikTok or ask your daughters, ask your wife, ask her. Like any product you've seen that is coming that you see often, is there any gadget that you've seen coming often on your ads or you're seeing a lot of influencers, people talking about what are the trends. Just start looking at opportunities, look at what people buy and you're going to start training your brain into shifting from a consumer to an investor mindset.
