A Holiday Message from Dr. Amy Cook: Celebrating a Breakthrough Year for Go-To-Market Teams

Merry Christmas! Merry Christmas!

I hope everyone has a wonderful holiday season, and for this particular Christmas and Holiday Message, I wanted to thank— our partners, our friends, listeners of the Go to Market podcast, and everyone in our ecosystem. To our valued customers, partners, and friends, as we wrap up the year, the entire team at Fulcast would like to extend our deepest thanks. Your partnership, trust, and feedback have been the driving force behind every milestone we've achieved. Because of you, this was a year of tremendous growth and innovation. It was defined by bold moves and meaningful connections. Real outcomes for go-to-market teams everywhere. So we're proud to share a few highlights from our journey together this year. First, we grew our platform and vision. We dramatically expanded our capabilities through key acquisitions. We welcomed Commissionly, Atrium, Epsta, and CopyAI to the Fullcast family, fulfilling our vision of becoming the first AI-native sales performance management platform. We expanded our partnerships. We formed strategic alliances and partnered with key communities in the ecosystem We are grateful to Pavilion, RepOps Co-op, Revgenius, CRO Collective, MarketingOps, Go-to-Market Leader Society, RevOps Alliance, Go-to-Market Partners, Go-to-Market Council, and many others who helped support us, um, and the overall go-to-market initiative this year. We fostered the conversation. We leaned into the Go-to-Market podcast. I hope that you found it meaningful and interesting. To hear from insights and stories from the front lines of revenue. We also hosted our first annual conference, Go-to-Market Live. This executive-level conference had over 125 attendees with CRO, CEO, CMO, and revenue leadership tracks. We shared our playbook. We published the RevOps Advantage, our definitive guide to building a modern, efficient go-to-market engine. We strengthened our leadership and we were very thrilled to welcome Ryan Northington as our Chief Customer Officer to champion customer success. We celebrated important recognition, and we were very honored to be named one of Utah's 100 Companies Championing Women, a testament to the incredible team we're building. And we also committed to our community. We launched the Fulcast Foundation, dedicating 1% of our equity to education-related causes. Causes we have supported this year include Silicon Slopes, the Academy for Creating Enterprise, and others. Thank you again for being on this journey with us. We're honored to be your partner in building resilient, efficient, data-driven go-to-market strategies, and we are excited for what we will accomplish together in the year ahead. We're wishing you and your teams a restorative and a joy-filled holiday season.

Thank you. Business. Yes, that's business. Business. Yes, that's business.