The document is a detailed, step‑by‑step sales script and playbook created for Kenneth Coleman to sell the 7th Level "Thinking Into Results" high‑ticket coaching program to network marketers. It walks a sales representative through every conversational phase – from the initial cold outreach, personalized 30‑second intro, and qualifying questions, through problem‑awareness, solution‑awareness, income qualification, future‑vision, consequence and commitment questions, to the presentation of the $10,000 program (including its three pillars: 6‑month accountability coaching, 6‑month group coaching led by Brian D, and virtual training with Bob Proctor). The script also provides objection‑handling for funding concerns, multiple payment‑plan options, and a structured referral‑generation process. Throughout, the language is instructional, persuasive, and highly scripted, with placeholders for prospect‑specific details and repeated emphasis on emotional triggers, financial goals, and the urgency of change.
Topics
Cold Outreach & Problem Statement Hook
Opening lines that position the prospect’s hidden recruiting gaps as a pain point and invite a brief conversation.
Personalized 30‑Second Commercial
A concise value proposition linking mental programming to better recruiting and duplication for network marketers.
Contextual Connecting Questions (Webinar vs Messenger)
Tailored opening scripts that reference a recent webinar with Brian Dalmaso or a prior messenger booking to establish relevance.