Anirudh PalaskarEdPlus at Arizona State University · UX Researcher

7 Years Of UX in 60 Seconds

Name: 7 Years Of UX in 60 Seconds
Uploaded: 2022-08-26T07:08:57+00:00
Duration: 1 min
Channel: Anirudh Palaskar
Description: In this concise 60‑second monologue, the speaker distills three high‑impact UX lessons drawn from seven years of core design experience. The first lesson…

26 Aug 2022 · 1 min

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In this concise 60‑second monologue, the speaker distills three high‑impact UX lessons drawn from seven years of core design experience. The first lesson stresses building quickly and validating early using rapid experimentation methods such as A/B testing and user testing. The second lesson emphasizes establishing a continuous feedback loop once a product is live, leveraging metrics like Net Promoter Score (NPS) and Customer Satisfaction Score (CSAT) to gather actionable insights. The third lesson advises focusing on the right key performance indicators (KPIs) that reflect the user‑journey funnel—tracking drop‑off points from login to homepage, homepage to product page, and product page to cart—rather than superficial reach or impression metrics. The overall message is a pragmatic, data‑driven approach to UX that prioritizes speed, feedback, and funnel‑centric measurement.

Chapters

3 killer UX learning from 7 years of my core design experience. Tip number 1: Build fast, validate faster. Yes, in this ever-evolving world, do not wait to identify or find that perfect product that you would want to launch in the market. Well, build fast and make sure that you check and validate whether that solution is working for your end users or not. And how do we do that? Use methods and functionality such as A/B testing and user testing to validate the same. Tip number 2: Constant feedback mechanism. Well, make sure as soon as your product is live, you take some insightful and actionable feedback Collect feedback from the users. Use mechanisms such as NPS scoring, which is Net Promoter Score, or CSAT, which is Customer Satisfaction Score, which is in short, learn more, assume less. Tip number 3: Set the right KPI. Now, KPIs are key performance indicators which can be used to measure the return on investment on your UX very efficiently. Forget about reach and impression, focus on funnel drop. For example, from login page to homepage, from home to product description page, from product description page to cart page. So set the right KPI and make sure that you record