Jacob's Law Of UX #learnux
In this instructional video, the speaker explains Jakob’s Law, which states that users arrive at a website with expectations formed from their extensive experience with other sites and products. Because users are accustomed to familiar UI and UX patterns, designers should avoid reinventing the wheel and instead adopt the most common patterns prevalent in a given industry or domain. The speaker illustrates the principle with two concrete examples: OTT streaming platforms, which share a consistent layout of headings and content while varying only in branding and tone; and taxi‑booking apps, which follow a similar pattern of navigation and interaction. The overall message is that adhering to established industry patterns improves customer experience by meeting user expectations.
