Design without data is disaster. The speaker argues that skipping user research and problem understanding leads to products nobody wants. Data-driven decisions raise the odds of success.
Chapters
One important concept that will help you become a good UX designer, it's something that I like to call D3— Design Without Data is Disaster. Well, yes, if you try to design a solution without knowing the problem statement in details, without knowing the actual behavior or the mental model of the users, their problem statement, their requirement, the business needs and necessity, you're gonna end up designing something that nobody wants to use, and you will increase the failure rate of your product. That's why if you have enough data or on the basis of which you can take informed decision. Only then it will increase the chances of the product success in the future.