Users judge beautiful interfaces as more usable, even when they're not. A pretty product with weak features keeps people longer than an ugly one that works well. The best products need both visual design and real functionality.
This is how aesthetic usability effect is used to provide a better customer experience. First thing first, aesthetic usability effect is a law of UX that defines that users will perceive an aesthetically appealing design to be more functional and more usable, which simply means that if there is a product A that has great UI, great visuals, great micro interactions, but it is less functional, but people initially will perceive it as a great product with great functionality and great usability. Let's just say there is a product B which is very usable and functional, but at the same time do not have a very appealing UI or micro interactions. So for this product, people will initially perceive it as less functional and less usable. That is what aesthetic usability effect is all about. It tells us that make sure that you focus on both aspects of the design, the visual design as well as the functionality and usability of the design. Only when both of this is combined, a product can be made which people want to use in the longer run. If any one of it is missing, people will stop using slow and steadily.
Which is the best UX Portfolio Platform: Website, Notion, Behance, or Dribbble?
