A product-based company builds and owns its own products to sell directly to customers or other businesses. Examples include Uber and Ola for consumer apps, and Google and Microsoft for enterprise software. Products fall into B2C, D2C, or B2B categories.
What is a product-based company? A product-based company has its own in-house products or all the other products that the company can use to do business with consumers or other businesses directly or indirectly. There are two main categories of product. First one, B2C, which is business-to-consumer, also known as D2C, which is direct-to-consumer. For example, food ordering app. Example, a cab booking app. Or many more. Second one, there is B2B, which is business to business. For example, HRMS, the HR management system, order management system, or any dashboards. Examples of product-based companies can be Ola and Uber, which owns their app and does the entire work. Google and Microsoft, that makes products that help both consumer and other businesses.
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