EVOLVE™ IG Stories Sales Sequence Template
The document presents a comprehensive playbook for premium coaching, healing, and advisory businesses to create high‑converting Instagram Stories and social content. It defines three core content categories—Authority, Resonance, and Invitation—explaining their purpose, examples, and goals. A 70/20/10 rule prescribes the optimal mix (70% Resonance, 20% Authority, 10% Invitation) and a Conversion Formula ties the three questions together. The core of the guide is the EVOLVE™ IG Stories Sales Sequence, offering fill‑in templates for 8–10 slide, 6‑slide, and authority‑focused story sequences, each with detailed slide‑by‑slide instructions (problem exposure, root cause, cost, identity shift, future pacing, belief overturn, proof, offer positioning, qualification, CTA, and optional objection handling). The material also introduces two detailed copy frameworks: the RESONANCE framework (R‑E‑S‑O‑N‑A‑N) and the INVITATION framework (I‑N‑V‑I‑T‑A‑T‑I‑O), each with step‑by‑step templates, student cheat sheets, and emotional flow charts. Throughout, the author emphasizes selling identity and transformation rather than features, and provides a “Golden Rule” linking Authority → Trust → Buyers. The guide is instructional, persuasive, and highly actionable, aimed at helping creators craft identity‑led, high‑converting social media narratives.
Topics
Authority Content: Positioning Expertise and Challenging Beliefs
Defines Authority content, its purpose (establish expertise, challenge conventional thinking), example headlines, and the goal of creating respect and curiosity.
Resonance Content: Deeply Understanding Client Inner World
Explains Resonance content as the highest‑converting type, focusing on articulating hidden thoughts, emotions, and struggles to make the audience feel seen.
Invitation Content: Bridging Recognition to Action
Describes Invitation content as the bridge from awareness to purchase, emphasizing identity‑led offers, certainty creation, and non‑salesy language.
70/20/10 Content Mix for Premium Offers
Prescribes a content ratio of 70% Resonance, 20% Authority, 10% Invitation, and warns against the common inversion toward educational authority content.
Conversion Formula Linking Authority, Resonance, Invitation
Summarizes the three core questions each content type must answer, forming a buyer journey from respect to understanding to bridge.
EVOLVE™ 8–10 Slide IG Stories Sales Sequence Blueprint
Provides a detailed, fill‑in template for an 8–10 slide Instagram Story sequence, outlining each slide’s objective (problem exposure, root cause, cost, identity shift, future‑pace, belief overturn, proof, offer positioning, qualification, CTA, optional objection handling).
Resonance Framework (R‑E‑S‑O‑N‑A‑N) for Identity‑Led Content
Introduces the seven‑step RESONAN framework (Reveal hidden truth, Expose inner world, Show cost, Offer new perspective, Name new identity, Ask powerful question, Next step) with templates and emotional flow.
Invitation Framework (I‑N‑V‑I‑T‑A‑T‑I‑O) for Non‑Salesy Offers
Details the nine‑step INVITATIO framework (Identify moment, Name deeper desire, Validate readiness, Introduce bridge, Transfer certainty, Ask decision, Tell next steps, Integrity‑based urgency, One clear CTA) with fill‑in templates.