The document is a fillable workbook created by Anna Kitney for her SoulAlign® coaching program. Its purpose is to gather detailed, high‑resolution information about a coach’s brand, ideal high‑ticket client, premium pain points, desired micro‑experiences, unique authority, offer structure, pricing, objections, and voice preferences. The form guides the user through a series of sections – from explaining the underlying AIDA and SoulAlign® I.M.M. frameworks, to defining "highest value micro problems" and "high value micro experiences," to articulating brand overview, client avatar, instant authority, offer details, differentiation, and finally providing writing samples. By answering in authentic, non‑marketing language, the coach supplies the raw material that will later be transformed into aligned, high‑converting copy for premium clients.
Topics
Purpose and Instructions for Completing the SoulAlign® Intake Form
Explains why detailed answers are needed, how the information will be used to create brand‑aligned content, and provides step‑by‑step guidance on answering in authentic language.
Core Frameworks: AIDA and SoulAlign® I.M.M.
Introduces the classic Attention‑Interest‑Desire‑Action model and the proprietary SoulAlign® I.M.M. method for writing converting social content, positioning them as the methodological backbone of the brand work.
Identifying Highest Value Micro Problems
Defines premium micro problems, outlines criteria (awareness, emotional charge, urgency, willingness to pay, transformation potential), distinguishes them from surface‑level frustrations, and prompts the user to list three specific problems their ideal client faces.
Defining High Value Micro Experiences
Describes aspirational micro‑experiences that embody transformation, lists their impact on perceived value and referrals, and asks the user to articulate three experiences their offer delivers in the client’s voice.
Brand Overview: Name, Role, Transformation Statement, Voice Tone
Collects the brand’s name, the coach’s title, a concise transformation promise, and three adjectives that capture the brand’s voice (e.g., audacious, grounded, playful).
Ideal Highest Level Client Profile
Requests a granular description of the dream client’s situation, stage, standards, high‑value desires, and day‑to‑day micro experiences, emphasizing micro‑specificity for precise messaging.
Instant Authority and Unique Genius
Prompts the coach to articulate evidence‑based authority, unique methodology (named if applicable), and concrete results (numbers, timeframes) that differentiate them from competitors.
Offer Structure, Pricing, and Transformation
Gathers details on the offer’s name, delivery format (weeks, months, mastermind), pricing options, ultimate outcome, and the specific micro problems it solves.