Microsoft Bets Big On Metaverse With $69bln Deal For Activision Blizzard

19 Jan 2022 · 9 min
8:41

Microsoft is buying Activision Blizzard for $69 billion to gain 400 million monthly users and franchises like Call of Duty and Candy Crush. The deal values Activision at 18 times EBITDA, a 45% premium. Activision's misconduct scandals and cultural clashes with Xbox pose integration risks, but the gaming market is projected to grow from $180 billion in 2021 to $218 billion by 2024.

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