AAAry Aranguiz, CPTD, AIPMFounder & CEO, Future-Ready AI Group, LLC · I help SMB owners embed AI into everyday operations so work moves faster, more consistently, and more profitably | Google Cloud Generative AI Leader

Social Listening with Perplexity Reddit LinkedIn X Insights

1 Apr 2026 · 2 min

Watch on YouTube

1:46

In this short demo, Ary Aranguiz, CPTD, AIPM walks through Perplexity’s new “social” connector. By selecting the plus‑sign → connectors → social, users can issue a prompt that directs the AI to search real‑time discussions on Reddit, LinkedIn, X (formerly Twitter) and other forums. The example prompt asks the system to “analyze recent discussions … about Agentic AI,” and the tool returns a concise summary of the top five recurring patterns – common questions, frustrations, misconceptions, and language used – along with direct links to the original posts, guaranteeing no hallucination. Ary emphasizes that the same workflow can be applied to any industry or product: businesses can monitor what people are saying, surface unmet demand, and then tailor their marketing or product messaging to address those insights. The demo highlights the transparency of source attribution and the practical, actionable nature of AI‑driven social listening.

If you go to the plus sign here and you go to connectors and you select social, what Perplexity does is it can search Reddit, LinkedIn, and other social media sites so that you can get a sense for what people are actually talking about. I'm going to go ahead and show you.
Ary, what you're saying is you can take your product or service that your business does, And you could get a trend analysis or an idea of what people are talking about that product or service, and then you could start tailoring your message to address the concerns or opportunities that are being monitored all over the social media channels.
That's absolutely right. Yep, that's exactly what this does. Notice the prompt here, analyze recent discussions across Reddit, LinkedIn, X, and forums about Agentic AI. This helps us better understand What is the word on the street? What are people saying? What are common questions people are asking, frustrations or complaints that come up, misconceptions, the language that people are using? Summarize the top 5 patterns and what they reveal about unmet demand. Fill in the blank with your industry and you could get this social listening right there at your fingertips. Again, it is not going to hallucinate. It's going to give you the actual source that it went to. And you could see it here under links, notice that it went to Reddit and it identified what are people saying in this particular Reddit space about agentic orchestration, what are people saying in, um, on LinkedIn. So this is another amazing