Ashley Alderson launches the Virtual Retail Summit, a free event with videos and strategies from over 30 business owners and experts. She compares smart business moves to tree-cutting: size up the target, create a notch, take three purposeful swings instead of scattered efforts.
June 23, 2020
Hey, podcast listeners. I'm so happy that you're tuning in this week, but I'm going to leave you with a super short and sweet message because today we are launching the Virtual Retail Summit. So our entire team is super duper swamped, making sure that we get as many videos, helpful tips, strategies, and how to's inside of the Virtual Retail Summit just for you. We've collaborated with over 30 business owners and industry experts and true leaders and visionaries in our industry to come together and talk about what's happening in 2020. I know, just like you guys, we all started this year with the most, like, cliche message ever, which is, I've got 2020 vision. And we're like, it's going to be epic. It's 2020. Like, it's such a cool number. And then all of a sudden the wheels started to fall off, like, and then wheels we didn't even know existed started to fall off and the world began to change and in some ways more beautiful than others. So today we're pulling the industry together to have a candid conversation about what's working right now. Some of you are absolutely crushing it right now. You record setting months, you've shown up in your business in a new way that you never thought was possible. And some of you are having a different experience where you were shut down and you really didn't know where to turn next and one challenge led to another. So no matter where you are today, I just want to reassure you that you're not alone and that we've truly seen all ends of the spectrum throughout 2020 in terms of what's happening in your business. So I want you to come join us tomorrow at the Virtual Retail Summit, or join us today, actually at the Virtual Retail Summit. It's virtualretailsummit Dot. There's still a chance to jump in and to listen to all these sessions. Some of you, if you have a lifetime ticket, will have lifetime access to all this content. And if you choose to join us with a VIP ticket, we've got some additional experiences available to you, including some group coaching from myself, Sarah Burks and our entire team and several of our guest speakers during the Virtual Retail Summit. You guys, this year is not happening to you, but it's happening for you and it's creating a new perspective on the world around us and new opportunities for you to show up and meet your customers in a new way by building a relationship that's more authentic than ever. And when I look at the opportunities that are going to come from this year. I think about it like this. I live in Wisconsin right now, and so there's a lot of trees around us, and I never thought I would ever have an analogy around cutting down a tree or even know how to cut down a tree for that matter. But I'm going to share with you this. When you want to cut down a tree, it's pretty easy to run around with an ax just chopping away at different trees, right? And I think that's how we approach business. A lot of times we run around chasing different opportunities and seeing what other people are doing on Instagram and feeling like we must do that too, in order to succeed. But the truth is, the greatest opportunity often lies in the trees in the deepest part of the forest that we didn't even know existed. They're the ones that aren't the glamorous ones on Instagram, but they might be the ones that we've known all along we needed to tackle, but we just didn't make time for it. But when we want to take down those trees, we first size up the area around the tree to see what direction we want it to fall. We make a notch in the tree and we notch out a weak spot so that we create a hinge on the backside of the tree. And then when it's time to bring the tree down, you take three good swings with your ax and with purpose and with intention. You swing in the same spot every time, and so soon the tree will fall. And because you have a strategy and because you know what tree to go after now you know how to take down the next tree and the next tree in the right order. Until you've cleared yourself a path to scale your business. You guys don't run around chip chopping at all the trees, but choose your tree and make your mark and grow your business with some strategy. That is my entire life's goal for you guys through the Boutique Hub, through this podcast, through our membership, you can. And through the Virtual Retail Summit is to show up and to serve you so that you can change your life, your business, your family, your team, and therefore the community around you. So, guys, I'd love to have you join us inside. Check it out. VirtualRetail summit.com or hit me up anytime, you guys on the gram. You're always welcome to message me at AJ Alderson or Boutique Hub Business because we're truly here to serve you, especially in 2020, because this opportunity is happening for you and not to you. I'll see you on the inside, you guys.
