Short video interview/introduction by Ricky Riese, owner of Frosted Cowgirls, describing a family-run Western-fashion boutique based in New Plymouth, Idaho. She explains the business model (mobile turquoise/tin trailer + storefront), family roles (husband Cody owns Cody's Cowboy Hats; daughters Rayleigh and Klacy help at shows), event circuit (Northwest rodeos, Pendleton Roundup), founding year (2010), and the shop’s passion for Western lifestyle and fashion.
Chapters
Welcome to the Frosted Cowgirls. Hi, I'm Ricky Riese, owner of the Frosted Cowgirls. We're located in New Plymouth, Idaho. We're online mobile and we have a small storefront here. We opened in 2010 and it's truly been a family affair. My husband works alongside me and he owns Cody's Cowboy Hats. He's a well known hat shaper and so it's really fun to set up together at all of our events. We travel across the Northwest and set up at rodeos and different events. Our two daughters, Rayleigh and Klacy are most of the shows with us. Me and the girls sell the fashion and the clothes and Cody sells the hats. Growing up as a cowgirl has always made me love Western fashion and I love people. So being a boutique owner has definitely been a passion of mine for years. We have a super fun turquoise and tin mobile trailer that we set up at events around the Northwest. One of our favorites is the Pendleton Roundup. Our mobile store is our main source of business, but we also have a storefront located here on our property in New Plymouth. This is where we host really fun parties, ladies nights and also house the custom hats. We are a family that loves roping and riding and the Western way of life for sure. So being involved in the western fashion industry has been a goal of ours for years. So I'm really excited that we're here. We're really living this dream at the Frosted Cowgirls. We believe the west is wild and we plan to keep it that way.
