Short owner-profile video in which Natalie, owner of Shoo Shoe Baby in Bloomington, Illinois, introduces the boutique. She states the store opened in 2009 and was named after her father-in-law’s World War II plane. Natalie emphasizes the boutique’s upscale, experiential focus, praises a long-standing, customer-focused staff, notes the physical store is brick-and-mortar with a non‑ecommerce website, and describes an expansion in early 2017: the launch of Lulu Louise Boutique as a trendier online/mobile shop for easier ordering.
Questions this video answers
Bloomington, Illinois.
2009.
Named for the owner’s father‑in‑law’s plane from World War II.
No — the physical store has a website but it is not e-commerce.
Beginning of 2017 (early 2017).
Chapters
Hi, guys. Welcome to shoo shoe baby. Come on in. So come on in. Let me tell you a little bit about Shushu Baby. My name is Natalie. I'm the owner. We're located in Bloomington, Illinois, and we've been open since 2009. We get some questions and some confusion about our name, and I want to tell you that we named the store for my father in law's plane in World War II. So it has special meaning to my family and myself. But sometimes a little confusing as to why an upscale boutique would be named Shoo Shoe Baby. That's the reason. So we started, like I said, in 2009. And my goal really when I opened the store was to provide not only clothing and fashion that was unique and special and pretty and comfortable, but things that when you walked into the store were captivating, Were upscale, and were made you think about what could you buy or what really did you want to buy and would be special for your wardrobe. So that is kind of how Shoe Baby began, is all about the experience and the feel and the quality and just the environment of the brick and mortar. The other thing that makes Shoo Shoe Baby so special is our amazing staff. I have been so lucky to find women that have walked along this journey with me. And who love love helping our customers and who have formed friendships and great relationships with our customers. So I feel very blessed to have the group of women with me that I do. We are only a brick and mortar. We do have a website, but it's not E commerce. So this year we expanded and I opened a second store which is an online boutique and has a mobile component. So we started Lulu Louise Boutique. Beginning of 2017, Lulu Louise is about a little bit trendier, a little bit easier to order. Just a cute click and it's at your door. So we have ventured into that new realm this year and that's been exciting and fun. And if you get the chance, check out lulilouiseboutique.com. And we'd love to show you what both stores are all about. If you're in Bloomington, Illinois, please stop at Shoo Shoe Baby. And if you're online, please check out lulalouiseboutique.com. thank you so much. Have a great day.
