Podcast episode (Boutique Chat #224) hosted by Ashley Alderson featuring guest Ben Parr (author/entrepreneur, co-founder and president of Octane AI). The episode explains why Facebook Messenger is important for boutiques and e-commerce, outlines trends in messenger-based marketing, and promises practical, actionable takeaways for building Messenger lists alongside email and SMS channels.
Chapters
Hey, welcome back. It's time for episode number 224 and you're gonna need a notebook. Let's talk about your business strategy and the juicy details of what actually works, from mainstream fashion to fashion on Main street and the entire ecosystem behind it. How do we scale your company and do it with the balance and the happiness that we all seek? Let's hear from those insiders, experts and strategists that actually make it happen. I'm your host, Ashley Alderson from the Boutique Hub and I can't wait to ch. So if you've been following the Boutique Hub for any period of time, or if you know me very well, you know that I'm a total marketing nerd. And when it comes to strategy and list building and traffic and conversions, my mind works in overdrive. So you can imagine when you hear the podcast today, you're going to know that I was writing a gazillion notes in the background and because I know that you're going to be doing the same. Today's topic as we dive into Facebook messenger is one that so many boutiques have questions about. Maybe they're a little bit unfamiliar with, but it's certainly a trend that every single one of us has to pay attention to. Just as important as building an email list or a text message marketing list, it's critical that we also have a Facebook messenger list. So today I want to take some time to demystify what it means to use Facebook messenger but also talk about some of the trends that we see coming in e commerce all over the industry. Not just for fashion and apparel boutiques, but e commerce stores of all types. So today my guest is a brand new member of the Boutique Hub who I'm so excited for you to meet, Mr. Ben Parr. Ben is an award winning entrepreneur, an author, investor and a journalist. He's author of the best selling book Captivology the Science of Capturing People's Attention, which you guys have to read and it was named the top marketing book of 2015 by strategy and Business Magazine and Small Business Trends. He's also the co founder and president of Oqtane AI, the marketing automation platform for messenger and messaging apps. Hence our conversation today and Oqtane AI being a partner of the Boutique Hub. Before this, Ben was also co editor and editor at large of Mashable where He wrote over 2,400 articles on social media and technology and managed Mashable's editorial team. He interviewed business leaders from Ashton Kutcher to Mark Zuckerberg and you're going to hear more about that on the show today as well. Guys, I'm really excited about this episode because there's so many easy, actionable takeaways for you to capture. I can't wait to hear what action you take. So don't forget to message me over on Instagram Jalderson while you're watching or listening to this episode and let me know what action you're going to take. Because I really want to see more boutiques in our industry get involved with Facebook messenger because. Because we've got such an opportunity to build a whole other type of list that's going to help us reach our customers 24 7, especially going into the holiday season. Guys, enjoy this one. This is an awesome, awesome episode. All right, guys, I hope you brought your notebooks for this week's episode because we are going to talk pretty in depth about marketing. I'm so excited today that Ben Par, the co founder and president at Octane AI is going to be joining me and we're going to be breaking down something that I think is scary for a lot of people. We're going to be talking about like the Jetsons and bots and robots and of lot A.
