Boutique Tips | 5 Productivity Habits Of Successful Boutique Owners | Ashley Alderson

Ashley Alderson (founder of the Hub) presents a recorded live session outlining five productivity habits for successful boutique owners: 1) prioritize mental and physical health (sleep, morning routines, mindfulness), 2) build systems and use routines/batching/time-blocking to avoid being the business bottleneck, 3) coach and train your team continuously (product captains, weekly product education), 4) use the right tools for communication and collaboration (Slack, Google Drive, Trello, planners) and rely on available education/support (Hub resources), and 5) know key daily metrics—daily sales goal and daily traffic goal—before other metrics. The video also briefly describes Retail Bootcamp (12 modules + 14 weeks live coaching, lifetime access) and includes practical examples, anecdotes, and audience interaction.
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Morning, guys. Should have refilled my coffee before this. Hey, guys. Good morning. Hey, as you're jumping on, let me know. I know most of you that are jumping on, but let me know where you're watching from this morning. Hey, Lana. All right. I really should have refilled my coffee. Hey, Patty. All right. All right, you guys. I hope you guys are off to a good morning, good Tuesday. I feel like I'm finally getting my life back after the summit. It's taken some time, but we're back on track today. All right, well, as you guys jump on, I know your time is valuable this morning. I know a lot of you had some other things happening this morning, too. So I'm gonna go pretty quickly this morning and get into some things so that you guys can jump off and go run your business and run your life for the rest of the day. So real quick, the reason I wanted to jump on today was I feel like whether it's at the summit or in the hub or in retail boot camp or anywhere else, working with you guys, whether it's Sarah or myself, we hear so many common themes among your businesses, right? Things that you struggle with, either personally or with your team or with your business on a regular basis, no matter if you're online or offline, brick and mortar mobile, and no matter what size you are. So I wanted to, especially after summit, I've got plans for a lot more Facebook lives. But I wanted to use this one today to talk about five habits of highly successful boutique owners. And specifically productivity habits, successful boutique owners. Because, number one, we're coming into summer, right? So can tend to be a little bit slower time. So we have to approach that in a little bit different way. But also, I know a lot of you are coming back from the boutique summit with like a hundred thousand ideas of what you want to do next, right? And pages of notes. And that can be overwhelming in itself trying to implement all those things. So I want to help get you just like, step by step, what are the things you really should be focusing on to be the most productive you can possibly be? And these are things I've battled with, Sarah's battled with, and I know a number of you have battled with and we've been able to overcome together. So I want to share these with you. You guys good? So give me a thumbs up if you're good to go. And we're going to jump into these five key things in case any of you haven't. We haven't had an opportunity to meet yet. I know A lot of you are at Summit, and a lot of you are all boutique Hub members. But in case we haven't met, I'm Ashley, the founder at the Hub. And honestly, this is my favorite thing to do out of all the things I do. Teaching and creating strategy and like, being able to see the forest through the trees in this industry and bring it back to boutique owners. That is my daily passion. So you're going to be seeing a lot more of these in the near future. All right, so let's talk about it. Five productivity habits of highly successful boutique owners. Number one. And you're going to be like, oh, this is so cliche, but I have to start with this and hear me out. I'm going to tell you why, and that is successful business owners of all kinds value their mental and physical health. And I know we're starting to hear more people talk about this kind of moving away from the whole, like, hustle and grind mentality. You know, so many people talk about how that's the only way to grow is all this hustle and grind. And in the first couple of years in business, you dang sure have to hustle. But as women, specifically, you guys know what it's like. You know when you're on an airplane and they're like, okay, you have to put your mask on before putting on the person next to you. And as women, you're like, no, there's a baby next to me. He's getting the mask first, right? But as in life and business, you can't fill your cup. You can't fill someone else's cup when yours is empty. So please don't think of it as cliche, but think about it as if I want to survive, I do have to take care of myself, because mental and physical burnout is absolute real thing. I've been through it myself. A lot of ugly crying, ice cream, wine, sleeping, you name it. And I've seen a lot of other people go through it, too. You can hustle and grind for a while, but it will eventually catch up with you. So a couple things you can do to work on this. Number one, I don't think anyone talks about this enough, and that's sleep. You've heard me talk about how much I like naps, especially on the weekends. 20 minute naps. You guys are the secret to happiness in life, I swear to you. But just plain getting enough sleep matters, right? Because you are a different human being once you've rested. Can I get an amen? If you're a mother and just because though let me preface this with this. Just because you need to get enough sleep does not mean that you can't get up earlier in the morning. Okay, let me repeat. Just because you have the excuse of I need more sleep doesn't mean you can't get up earlier in the morning. I don't know how many of you guys are like 5:00am Club doers. Like, you get up at 5:00am in the morning. I thought it was crazy for the longest time that the moment I started to do it and started holding myself accountable to go to the gym, it really not just physically changed me by going to the gym, but mentally gave me so much clarity because I felt like I was attacking the day from a proactive state versus a reactive state. There's a difference in getting up and being mentally and physically prepared for the day versus waking up and hitting the snooze button, rushing out of bed, hollering at your kids to get ready, running through the shower, throwing in a ponytail. Like, you guys know what that hustle's like. I hate it. My husband hates it. My kids definitely hate it. We fight on the way to school if that's the morning that we've had versus if it's a morning where I've been up at like 5 or 5:30 and been preparing for the day. Mornings are a breeze. Like, we can get out of the door without yelling at each other, which is a miracle. You guys ever been there? So the 5am Club is a real deal thing. The next thing I would say kind of goes along with that in terms of mind and body is just mindfulness. I don't know if you guys do get up early in the morning or if you practice gratitude on the regular in the morning. But something I've really noticed and I've been seeing a coach that's helped me with this, so I want to share this with you too. Have you guys ever felt what it feels like when you're really like, in hustle mode? And I'll say at Summit, for example, like when you're running around or when I'm running around at Summit, you're in hustle mode and you feel like your body kind of draws up like this, like you're breathing really shallow and it's kind of like you have a rubber band inside of you guys know that feeling when you're on your computer and you're trying to get through your to do list and you're like, T. Rex. I am T. Rex all the time. Like, right in this mode. And this is why? We have like stress in our neck, in our back, all these things. But when you take a second, you're like, oh, I'm in that mode again. And you can just release and take a deep breath and just be mindful of like, what state is my body in right now? To me, that was a really life changing, very, very simple thing because I realized I was putting myself in all kinds of distress being T. Rex versus just letting it go. So the idea of being mindful and just giving yourself, your mind space to not do anything, not think about anything, but just relax, even if it's for 30 seconds or a minute or two minutes makes a huge difference. And I would say in the morning, at noon, and definitely at night, where you can just bring your body back to the way that it was intended to be and not in this idea of like the rubber band that is drawn so tightly, but instead just being able to relax it. So let me know if you guys have ever felt that in your own body. Again, simple thing, but made a huge difference. Just to be more mindful of the state that I was in. All right, Productivity tip number two for productive and successful boutique owners is systems. And again, if you were at Summit, you heard me talk about this a lot, but I'm going to repeat it. Everyone has a choice in business if they want to be a solopreneur or a CEO. And everybody can say that they're a CEO and they want to be a CEO, but really, to put your money where your mouth is, it comes back to systems and how much you're going to be the bottleneck of your business, right? We're all like a little bit of a control freak when it comes to business. We all think that we do it better than anyone else, right? And someone else might screw it up or this job's too important to hand off to the next person or no one will do it as well as I do it. But that's like the biggest lie in business because you guys, you cannot scale any business whatsoever if you're doing everything yourself, right? You have to have systems and way to approach things. So let's talk about routines for a second and I'm going to give you kind of an example. This could be you, it could be your team. It all comes down to creating routines and batches. You've heard me talk about time blocking, but let's talk about routines and batches in your business. Talk to me about how you are a better buyer, okay? Are you a better buyer when you have fashion go open in like 40 tabs open all at once. And you're like constantly browsing around all the sites, right? Add to cart, Add to cart. And then you place an order and then tomorrow. Add to cart. Add to cart. Place an order. Anyone? I mean, you guys are boutique owners, so I know that you're all shopping addicts. We are all shopping addicts if we're in this business. Like, we get a rush when we have the add to cart button and we make a purchase, right? We all have the rush or we wouldn't be doing this. But what happens when you constantly have the tabs and you're adding to the cart? You end up with crap that you did not need to buy, right? You get like your team pulls the stuff out of the box and they're like, were you drinking when you ordered this? Like, what happened to this order? Guilty, right? A lot of you have been there. You've been there. I have ordered some stupid things online for that very reason. So what would happen if we were just smarter buyers and we just said, you know what? My day to be a smarter buyer is going to be Tuesdays and Thursdays. On those days, I'm allowed to have 40 tabs open on fashion go and all my favorite vendors, and I'm going to be looking at my open to buy plan on that day. I know exactly what I have to spend in these key categories. Fashion, tops, graphic tees, outerwear, bottoms, denim. Right? All the categories. I know how much I have to spend because I know my last week's sales numbers. I know my next week's projected sales numbers based on the events and marketing I'm going to run. How much better of a buyer would you be if you sat down just those two days a week with an actual plan and then started adding to cart versus always shopping. So productivity is the exact same way. Right? It's just like being a better buyer when you sit down with a system with you and your team and you know on Mondays, we're gonna attack this project, right? For Mondays, for us, it is 100% content. Our team has two meetings on Mondays, kind of like a pre meeting and then a big meeting on all the things that are happening. Yesterday's was like a two hour meeting to the pre meeting because there's so many things happening. But that's Mondays, Tuesdays, it's all focused on team. For us, our team call is on Tuesday. We go over like our goals and our calendar and we like, look at all the metrics in our business on Tuesdays. Wednesdays is like, for certain projects that we're working on. Right. Every day is something different. And the same is true for you, right? What days are we. Are we working with vendors? What day are we doing social media? What day are we looking at financials? What day are we focusing on team and doing team meetings? Just choose the time. Because it's kind of like if you're at the summit, you heard Mike Michalowicz talk. And I don't remember if this was on the main stage or maybe it was in his breakout session later, but he was talking about this theory of Parkinson's law. Are you guys familiar with that? This small plates idea? And basically, it goes that no matter what size plate you have, you'll fill it. So whether it's a small plate or a big plate. And this is true in our house, you guys. So we. This is a random, like, squirrel moment, but we have white square dinner plates when we're not using paper plates, because we use paper plates every day of the week, FYI. But there's the big plate, and there's a little plate. And when we. Like when I cook a good meal, I will only get the little plate because I know if it's like spaghetti or something or tacos, I will fill the big plate with all the food. I will consume all the food. I'll eat five tacos rather than two tacos because my plate's bigger. Our time and our systems are the exact same way. Whatever you allow time for, you will fill. So if you become smarter about giving yourself a smaller batch to fit things into, you'll become more productive within that small set period of time. And so will your team versus your team, running around twiddling their thumbs, trying to find things to do to fill the time, give them a smaller piece of time to fit the things into, and watch their productivity go up. All right, speaking of team number three, if you've been a part of retail bootcamp, which I know a number of you watching have been, you have heard this analogy, but it's my favorite analogy, so I have to share it with you again. This is Sarah's jam. Sarah Burks, our director of partnerships and education. Both her and her husband are coaches. She was a rodeo coach. I know she's coached youth sports in a number of different areas. Her husband's a JV basketball coach in, like, varsity assistant coach. So coaching is their jam. And so she uses the analogy all the time about having a team. And when is the last time you coached your team through a practice? Right. Because a lot of times in retail, we expect that when we hire someone on our team, we interview them and then we have onboarding. Maybe it's like a half a day of onboarding, right? And we expect, okay, they're trained now, they know what to do, and I don't have to go back to it anymore. And so we never get specific about constantly coaching our team through practices so they can perform in a game. Instead, every day that they're on your sales floor, or every day they're in your warehouse, or every day they're running your marketing, that's a game for them. That's real life situation with your money on the line, your money, right? But we're throwing them into the game without really making them practice. And we're expecting them to win. We're expecting them to know what hoop to shoot at, right? When sometimes they don't know. So the most impactful thing you can do for your team is to have ongoing training and education, whether that's your weekly team meetings. And I don't mean just weekly team meetings about here's what's happening in the store this week, but product education at your weekly team meetings. I'll use an example because some of you guys would know these people in the Hub. There's people in the Hub that are like young millennials with really cool Instagram boutiques, right? In like college girl type fashion, like really cute, the trendiest of trendy. And then there's boutiques that have like more missy fashion, higher labels, tribal brand, Joseph Ribkoff, like higher end things that are definitely a different customer. And some stores in the Hub have both, right? So one thing I learned about at the Buckle, the Buckle, because I was from the Midwest and the buckle is awesome. College. We did not have any boutiques, FYI, we only had the Buckle. So I worked at the Buckle. The cool part about training at the Buckle was there was like a designated product captain where everyone kind of had their own expertise in the store. I was women's denim. That was my favorite thing. So every week it was my responsibility to understand what was all the new women's denim in the store. And I would provide product education to the rest of the team every single week. So they also knew it's kind of like no one wants to be a jack of all trades and a master of none. Instead, you really have to choose what am I going to specialize in. And if you have a team to help you, again, whether it's warehouse staff that comes in and trains your marketing people or your models that Are training your marketing people. You've got to decide who these people are in your business or if they're on your sales floor. But every week, your product managers, your product captains come in with those specific products that are new for the week, and they educate the rest of the team. And even if you can't get them together in person, if you have a slack channel, our team uses slack. Or if you have a private Facebook group just for your staff, it's so easy for them just to shoot a quick video with the new product education and constantly be educating the rest of the team. Because you guys know what it's like if someone doesn't know how a product fits or looks or feels or what it pairs with or the quality. Right. It's not going to sell as well because you're just shooting from the hip. So how can your team cross educate the rest of your team? And you can be a great coach, bringing your team through practice each and every week. All right, number four, fourth success habit for highly productive boutique owners. If you guys are still with me, will you tell me 1, 2, or 3 which has been most needed in your business so far? Number one was they value mental and physical health. Number two was they value systems. Number three was they coach their team. Tell me which of those has been most important to you so far. I want to know which one, and then I'll go on and tell you more. Number four is they value the right tools. They value the right tools. So I just want to bring you kind of behind the scenes of what works for us and what works for a lot of the boutiques that we work with. See if these could work for you at all. Okay. So the right tools in terms of being productive might vary based on your preferences to, like, paper things or digital things or the size of your team or the location of your team. This is just what works for us. Our team is all remote. And I think even if your team is local, I know so many of your guys, teams have different schedules. Like if you have high school girls or college girls or, you know, women that are full time in your business, everyone's schedule's a little bit different. So there has to be one central mode of communication for your team. Perfect. Oh, these are helpful, you guys. Thank you. There has to be one central mode of communication for the team. For us, again, that's slack. If you're not familiar with slack, it's free. I think if you want, like, the unarchived version, our team's gotten big enough now and we Want to, like, keep all of our archived messages that we pay for Slack, but it's, I think a couple dollars per user. Slack is like an instant message channel. Like, do you guys remember, like, the old instant message? Like, what was it called? It was called messenger way back then. I don't know the very first version of it. I think I had it in like, high school. And you get in trouble in the computer lab if you had it open MSN messenger, or maybe some of you had like, AOL Messenger. I don't know. Slack, you can use like a general channel where everybody can talk to everyone, or you can create theme channels. So you might have a marketing channel or a product channel, or a returns or customer service channel. You might have these themed areas where your team can come in and update the rest of the team on specific topics. So our. Yes, Hey, I am. So our team has like, boutique Summit channel, customer service channel, general channel, marketing channel, Boutique style channel, podcast channel, courses channel. Like, all the things are in Slack. And then if you want to send a DM to the rest of your team or like small group messages to your team, you can also do that. So I can send my husband, like, stupid memes all day in a DM in Slack. And it's really cut down on the time we use email, the time we text one another, the time we Facebook message one another. Because you guys know what it's like when that crap gets everywhere. Those messages get everywhere and you can't remember where you last spoke to someone. For us, everything's in Slack and we don't email each other anymore. If you don't like Slack, using again Facebook Private Group or even like a Facebook messenger chat, those all work really well as well. So central communication is key. Second is a central place to share documents. I know a lot of you guys use Google Drive, but I was honestly a little bit surprised the last round of Bootcamp how many people didn't know what Google Drive was. So can you please give me like, a thumbs up if you know what Google Drive is? And if you use Google Drive, I'm just so curious. Like, Google has changed our lives with Google Drive. I'm here to tell you everything's in a Drive Doc or a Drive sheet. Okay, good. There's like five of you just like, high fived. Okay. There's more. Perfect. More of you know what Google Drive is. So our life is on Google Drive and I'm anal to the point of like, we have to back up Google Drive, which isn't necessary, but we back it up anyway because everything is on Drive. Drive is like a central sharing point of documents in the cloud. Just like Dropboxes. But it's way better than Dropbox. Like, if you use Dropbox, you're going to hate Dropbox once you start using Google Drive. I refuse to use Dropbox anymore. So you can organize it by folders and categories and you can share like permissions with different people. So some people have access to, say, your staff folder and some people don't. That has really been a lifesaver for us for all of our documents, our employee manuals, operations manuals, SOPs, checklists, everything is in there. Our financials, some of our financials, like reports and spreadsheets, those are in there, but they're just locked down so only certain people on the team can access them. Google Docs. You got it. Google Drive. No more sharing a Word document with someone, having them download it, edit it and upload it and email it back to you. No more of that. You just share it once and then all the edits take place in real time and it's stored in your Google Drive. Lifesaver. Next tool is Trello. Anyone here use Trello? Sometimes I fall off the bandwagon with Trello. I love Trello, but I also really like handwriting my to do lists. So I had to find a way to compromise again. Thumbs up if you use Trello or if you know what Trello is, or if you're like, lord help me, too much technology right now. I live off of Trello. Yes, yes, perfect. Okay, so Trello is an awesome way for your team and your family to collaborate on to do lists or projects. Okay, so you get your own board in Trello or you can create team boards in Trello and. And then it's like a running to do list that can be shared with other people. You can create checklists and assign tasks to people and give comments and descriptions and links. Like from start to finish, we could run the Boutique Summit. Just about all the Boutique Summit. It was a really big animal in Trello, in a Trello board because everyone can see what their piece of the pie is. So because I have like a fall off the wagon relationship with Trello, I use it for like more of my bigger picture things like here's my quarterly goals and here's like the company's quarterly goals, here's my personal goals, like those things. Here's my to do list for each quarter, here's my later lists. If you're familiar with our four part to do list system, like Those things I put into Trello. But then, like, my weekly lists, I have to feel the. What's the chemical released in your brain? The feel good chemical when you, like, cross something off your list. Having a brain fart. What's it called? You know what I'm talking about? I need to have that, like, chemical release of crossing things off my list list weekly. So I'm gonna show you two things that I do. All right? A couple of them here. Oh, gosh, they're so messy, you guys. After the summit, okay, three things that I do. Number one is I'm a planner freak. So I know you guys know about the Boutique boss planner because we've been posting about it like crazy. So let me find you a page. I just saw the page too. Now I lost it. Okay, well, regardless, in here, there's tons of checklists because I have to find. Here we go. Here's August. Okay, so I have to find a way to have, like, a monthly running checklist. So here in the planner is like, check, check, check. All the things related to what's happening in August. For a boutique owner. I have this for our business as well. So that type of checklist is important. The other type of thing that I do is I have, like, these little notepad pads. I got this at Bando. I love Bando. And we're going to create some of these that are boutique Hub specific as well. But it's just like this tiny little running checklist that I can add just my daily items on, because if this thing gets full, it overwhelms the crap out of me, and I feel, like, bad about myself at the end of the day. Like, what did you really accomplish today? You should have done more. There's always that internal battle of, you should have done more. And it's such crap, you guys. It's such a, like, devil gets in your head and tells you these stupid lies that you're not enough. You're not productive enough. You should be doing more. No, it's dumb. Put three things on your to do list every day so that the end of the day, you feel like I did something and I did something impactful. And on that note, the most important thing you can do is attack the hardest things first. And I wish Eric was here to tell you this story. I give him so much credit for this. You guys. Eric was in a career where he had to do, like, cold calls, sales calls, all the time, and not easy ones either. It was to, like, old, grumpy men working in boiler rooms in a Manufacturing plant. Probably the most miserable existence out there. You know, like micro dirty jobs. Like, it was, it was that. And so it was people that were just. They were stuck in a cold, wet, damp atmosphere with other unhappy people. Like, just not a great place to be. That's where Eric had to work too. He was in high level water chemistry sales in that environment. So he was in plants all the time as well. Well, he was struggling. You know, he had a sales role. So every day he was measured on how he's performing in sales and it became really hard for him. Like, he just dreaded the sales calls. So he would wake up and he'd do his email and he'd work on this project and he'd run these financials and work on these reports and, and put the sales calls off to the end of the day because he hated them. Well, when he decided he had to do something about this and like flip how he was performing at his job, he's like, you know what? I'm gonna do the hardest thing first. And so I don't know how long this went on. Couple, like maybe a month, like four weeks. He was like, every day I'm gonna wake up, I'm gonna do the hardest thing first. And that is I'm gonna make the sales calls first. And the first couple of them, you guys were miserable. He hated it so bad. He got so nervous. Like, he went through a lot of internal battles to get through this. But pretty soon, like, it became so second nature. It was just clicking, clicking, clicking. And pretty soon, like, he won the top sales awards. There's four of them. He won all four of them for the company. Like, got a free trip to Mexico. All these things started clicking because he made one decision and that was to do the hardest thing first in the morning versus doing the easy scapegoat thing of checking email and these piddly little tasks that we fill up our time with. The moral of the story is, I know every single one of you has that choice every day too, of how you're going to attack your list. So I hope that you just start with the hardest thing, the thing you do not want to do. Do that first and leave all the emails and the messages and the junk until later. It's important, but it's not as important as Eat the frog. Amen, Kenzie Fauckler. Amen. Eat the frog first. All right. Any other tools I wanted to talk about? No. Oh, education and support. Another tool, Right? You guys have so much support around you at the hub, and I've seen a lot of posts where people are like, this is my first post at the Hub. This is my first time asking a question. I know it's hard to trust strangers on the Internet. Believe me, I've had some experiences. But, man, I have never been more proud of the people that are a part of this community. And so trust your resources when I say the people that are surrounding you at the Hub. And the tools, the checklist, all the things that are in the library for you that I think a lot of people overlook, like training manuals and contracts for working with bloggers and influencers and brand reps. All of those things are available to you. You just have to just take them, right? They're there. Just take them. Okay. All right. Number five, fifth success habit of productive boutique owners. And I see your guys questions, I'll come back to them in a bit. Fifth habit of highly productive boutique owners is knowing your metrics. I take a deep breath. Because if there's one thing we talk about the most in retail bootcamp, it is understanding your metrics because it's the foundation of every single part of your business. Okay, so can I give you two, like, non negotiables? Like, you have to know these or it's not going to work for you folks. Okay, non negotiables. Anyone want to guess what they are? Anyone? I need a drink of coffee. So what are two non negotiable metrics you have to know every single day in your business. And go. Does no one have an answer or is it just the delay? Anybody? Okay, open to buy. That's an important one. Operating expenses needed to open daily. Yes, that's a good one. Those are solid. Everyone should have those. But there's two even simpler than that that you have to know daily. You got it. You got it. Okay, the two most important metrics are what is your daily sales goal? Could be hourly sales goal if you want to get that detailed. Number one, what is my what do I have to sell today? And it goes. Kinsey goes back to your answer too, which is like, what does it cost me to open every day? Do you guys know that number? In terms of operational cost, what does it cost me every single day I'm open? And what's my daily sales goal? What do I have to sell to break even? But really, what do I need to sell to hit my goal for the day? Because I want to do better than breaking even, right? Daily sales goal number one. You know what number two is? Nobody's hit this yet. You said goals, but I need you to be more specific. No one's hit this one yet. What's my traffic goal for the day? So if you guys are a part of our breakout session. What was it called? Boutique Owner Myths Debunked. At the Summit, I went into detail on this one because it's one thing to know your daily sales goal and to wish and hope and pray that people buy stuff that you can hit your daily sales goal, but it's another to break it down even one level more simple. And that's what's my daily traffic goal? How much traffic do I need to get in store or on my website or to my vendor event? How much traffic do I need based on how people convert in order to hit my daily sales goal? That is the foundation for everything, you guys, when it comes to marketing, right? What traffic do I need to run today to hit my sales goal? Those are the two most important metrics that you have to start every single day knowing. Deal. And then we can get fancy and fluffy with margins and maintain markup. What's my inventory on hand? What's my turn rate? Right. Those things all come later, and they're critical. But those first two things you have to know, because you cannot grow a business by cutting expenses. You can only grow a business by building your revenue. So you really have to be mindful of where are we putting our effort, and we know where we're going to get the most fruit. All right, you guys, so those are the five success habits of the most highly successful and profitable boutique owners. I'm going to repeat them for you, and I want you to tell me, one through five, which one was most important to you? Number one was they value mental and physical health. Number two, they value systems. Number three, they coach their team. Number four, they know the right tools. And number five, they know the key metrics. Right? So Let me know 1 through 5 which was most helpful. And if you have any questions, too, I'm more than happy to. I'll scroll through the questions in just a little bit. I see someone from our team here is dropping links and helping answer questions too. So thank you for that as well. And I'll come back when this video is over and answer a few more questions. So I wanted to share these with you today, you guys, because Sarah and I both, like I said, we see these every single day inside of the Hub at the Summit. I hear a lot of these things from you, the podcast. Those of you who like DM us after the podcast and share your feedback, your thoughts or questions, These things often surface and then especially in Retail Bootcamp. So today I wanted to come live because Retail Bootcamp opened this week and it opened for a lot of you at the summit. Actually first. Now it's open to everybody this week. And these are really the basis of the things that we cover in Bootcamp from start to finish. An absolute strategy, step by step by step, of how to be more successful in your business. No matter what size it is, whether it's someone who's brand new or we've got a number of stores in there that have been like multi, multi million dollar stores that sometimes just have to go back to the basics and go back to the foundation, step by step to build things. So if you guys have questions on Retail Bootcamp too, and how we can work through these things in more detail, drop them below. I'm more than happy to stick around and answer those questions. What it IS is a 12 module program where you can work through at your own pace in 12 modules. There's about five or six videos in every single module. It's built in a sequence in a system that starts with you first and developing a better you and then onto every single aspect of your business, from marketing, merchandising, building your team, building your metrics, building your turn, building your open to buy e commerce marketing, Pinterest, Instagram, YouTube, all the things, PR strategy, all the way to Facebook ads. So it's the 12 modules and then it's actually 14 weeks of live coaching with it. So we have a private Facebook group where Sarah and I go live each and every week. And the cool part is everyone who's a part of the program has lifetime access. So all of our past students are still in the Facebook group and they go through the program with us again and again because from what I've heard from them is that every time they go through it, they pick up a new gym, right? They find something new that they missed before. So that's been really helpful for people to go through it again and again. We also bring in about 15 guest experts that help coach in the program. Some past, some present. And we've had team members from Shopify, team members from Pinterest. We've had E commerce experts, mindset experts. Gosh. We've had top boutique owners, had a lot of people come in and do guest coaching. And we'll have additional new guests this time around as well. And then we also take a private tour of la. We go on an LA trip in October, which I'm, I'm thinking might like be full at this point because there's been so many people excited about it, we might have to add a second date to the mix. But we take a tour in LA as well. We rent buses, we go around San Pedro, we go to warehouses, and we do some buying education in la. So if you guys have any questions on that, I know the link is up above in this video. I'm more than happy to answer your questions. And it's only open two times a year right after the summit. We always open it in the summer and then we open it usually like January, February as well. So we want to just have one, you know, these set times in the year where we can really dig deep and work through you, work through the modules, work with your businesses and get to know you guys as we work through the program. So, yeah, if you guys have questions, I'd love to help you. Otherwise, I hope these five success tips were helpful. They resonated with you guys. I tell you what, every single one of them, I feel like I've battled in my own life, my own business, from being overwhelmed to what it's like to run a team for the very first time, which you guys, if you haven't, it can be scary, can be very intimidating, and it can make you really wonder if you've got the right stuff, like if you're cut out to actually lead a team. I've battled that, I've battled trying to find the tools, I've definitely battled the self care and thrown that by the wayside, all those things. But the good news is all of those things we can very easily overcome. All right, perfect. Well, if you guys have questions, I'll come back and answer them. I don't see any at the bottom at the moment, but I appreciate you guys for taking the time out of your day, just about an hour of your time to be here this morning. So I wish you guys well. I hope you have an awesome rest of your day, an awesome rest of your week and let us know or our team know at the hub any time of the day if we can help you. So I'll see you guys back in the members group. Thank you for showing up today.










