Short excerpt from a YouTube video (Ashley Alderson) discussing team composition: the speaker stresses that core values — "keep it classic and simple," strong work ethic, community orientation, integrity, humility, and a desire to serve — are required to be on their team; technical skills are considered teachable and secondary to values.
You know, if you have our values of keep it classic and simple, if you have a strong work ethic, if you're here to create a community of positive people, if you have integrity, spirit of humility, and you want to serve others, you can be on this team. And if I totally trust all those things, then we're going to be okay. And a lot of things are teachable. And if you don't have those values, then I don't care. If you are the smartest SEO person in the world and you're in our door if you don't have those, it's not going to work here.
