Short YouTube demo where Sarah (from The Hub) tours Gigi's Magic at MAGIC to show fall merchandising techniques. She emphasizes storytelling through product pairings and inexpensive seasonal decor (e.g., hats, birch-limb archways with leaves) to create 'fall vibes' and inspire retailers to copy simple, low-cost display ideas.
Hey, guys, it's Sarah from the Hub, and I'm at Gigi's here at Magic, and I wanted to just kind of show you a little bit about their displays and how they're showing off their product, because you can do the same thing. As you see, they are totally telling a story with their merchandising. Again, these pants are so cute. But what do I wear it with? So they paired it back. Showed you how to add a little hat. They're giving you the fall vibes here through their decor, which is awesome. And come this way. You all can do this super simple look. These are just birch limbs tied together. Add a few little leaves to it. That's a great archway. Easy. See? Cheap, cheap, cheap decor for your store to tell them more.
