Ashley Alderson shares how to merchandise like Target does: know what customers need before they do. She walks through planning seasonal displays, positioning products in windows and walls, and designing store traffic so people buy before they realize they want something.
Like, when I go to Target, I am so mad at Target every time I go, because Target knows what I need before I do. It's like Ricky Bobby, if you ain't first, you're last. Like, they're gonna be first. They've got it. They know my kids are going back to school before I even remember. Like, summer just started and you're selling me pencils. I don't want pencils. But I buy them anyway because I don't want to be last. So this is your merchandising strategy. How you're building collections, how you're pre planning for your customer so. So that you know what she needs before she knows what she needs. Huge opportunity. And then when you have a brick and mortar, it's your traffic plans and your windows and your walls and your displays, how you're putting pieces together for your customer. And some of you are so good at that.
