A short spoken retail-merchandising tip by Sarah from the Hub demonstrating how Flying Tomato creates inspiring product displays. Sarah emphasizes using collections (paired garments, accessories, and props) to convey a vibe, answer customers’ “what do I wear with this?” question, and transport shoppers into a styled world that encourages purchase.
Guys. Sarah from the Hub. I just want to talk to you about merchandising a little bit and creating and inspiring ideas within your customer. So what they've done here at Flying Tomato is pretty awesome. One of the things I'm showing is it's a collection. You have a feeling when you look at this display, those jeans are awesome, but on a hanger, they don't know what to wear with them. So look how they've paired a little crop top with that. That answers that question for your customer. And again, adding a little detail with the accessories. But this little collection just gives you the vibe, and it ties it together with the props. That inspires your customer. It transports into this world. That's what merchandising is all about.
