Ashley Alderson and Sarah from Boutique Hub introduce their course for new boutique owners. You'll learn retail basics, how to buy inventory wholesale, manage finances and team conversations, and use social media to drive traffic. The course aims to help you avoid common mistakes and build a solid foundation.
Hey guys, I'm Ashley with the Boutique Hub.
And I'm Sarah with the Boutique Hub.
And we're so excited that you guys decided to be a part of Boutique Owner Basics. Hello. Welcome to the program. Sarah and I want to tell you just a little bit about the program to get started and really thank you for being a part of our community and our family here at the Boutique Hub. The whole reason we got this program started for you was we see so many boutiques in this industry struggle really at really common points throughout their business. And we want to make sure that you guys have all the information right from the start how to start and successfully grow your boutique in year round. So you're gonna learn from experts in the industry, trial and error, and also some awesome personal experience.
Yeah, about 20 years of retail experience. Whether you're just getting started or you've been started for a little while and you know, you need to go back and really go back to the basics.
Right.
This is the course for you. And you know, got 20 years of retail experience on my end and Ashley has worked in so many different industries and bringing her retail knowledge to it that you're in really good hands here.
So we're going to cover everything from the things that people probably don't tell you about retail, the things like avoiding pre orders and buying groups and just kind of like some of the things that fly under the radar in our industry. We're going to help you get started and avoid some of those really common pitfalls right from the beginning. Then we're going to talk about really retail 101, how the nuts and bolts of starting and growing your business, the things that you do not want to skip in the process. Then Sarah's going to talk about inventory.
And numbers and crucial conversations that you need to be having particular yourself Right. When you go to market with your spouse, with your boyfriend, whoever it is, whoever your team of four people is, crucial conversations that you have to own to grow.
Right.
So there's no ceiling on your business. We want to stop that from the beginning. But in order to do that, you have to have the right foundation. And that's what this course is all about.
Absolutely. Sarah is also going to cover a great deal about buying wholesale, where to buy wholesale, how to buy wholesale. There's a number of different ways to do it today. Whether you're buying online from a marketplace, online directly with a vendor, whether you're coming to LA or you're going to a show, or you're shopping through the brands that you're going to meet inside of a boutique hub. We'll cover all of that and how to manage your money in that process.
Absolutely. There's so many times that we talk to boutique owners and they run into roadblocks. They run into these walls that keep them from growing because of these key mistakes they're making along the way. So we want to educate you to help you avoid making those in every step of your journey so that you can take your boutique to the next level and survive in the retail world today.
Absolutely. Then we're going to finish off this program with all the things social media, the things that you'll hear me nerd out about on the video, a lot from getting started on all of the right channels, how to build maximum engagement, how to drive traffic, whether you have an online business or brick and mortar business. So once you get through this program, if you guys have any questions at all, please reach out. You're in a Facebook group, likely with Sarah and I. Ask us questions anytime. And if you haven't already started to become a member of the boutique hub. So you can really see all that there is to offer on the inside, whether it's wholesale or the perks and discounts that we offer, or just the community of fellow boutique owners around the world, make sure that you're inside.
Absolutely. Our goal is for you to have a business business, not a hobby. Right. And that's what we're here to do and support you and collaborate, network with you and build that dream for you.
And we like to have fun, and we have a lot of fun.
Absolutely.
Welcome to the course, you guys.
You bet.
