A short podcast/transcript excerpt discussing meeting customers on their preferred platforms (social, mobile, email, text). The speaker emphasizes audience platform preferences: mobile shoppers respond better to text marketing, while desktop shoppers convert more via email.
Just like everything, we want to meet people where they are, right? That's why we have mobile friendly devices, that's why we use comments sold, that's why we use Instagram and we use Facebook. So very similar to how I'm sure we all have those customers that comment like crazy on Instagram and they also have Facebook, but we never see a comment from them on Facebook. Right? We all have our our preferred platforms. So it's the same way with email and text. People who shop on mobile are more likely to purchase on text from text marketing and people who shop on desktop are more likely to purchase via email marketing.
