What Retailers Need to Know About Serving the Plus Size Market

15 Apr 2025 · 41 min
40:36

Tracy, founder of Sante Grace, launched a luxury plus-size brand during the pandemic using quality fabrics like silk and linen. She says 67% of American women wear size 16 or larger, yet the market remains underserved. Retailers need proper grading and about eight fit models per size, not just scaled-down patterns, plus welcoming experiences like easy returns and tailoring.

Questions this video answers

April 15, 2025.

67%.

About eight.

Sante Grace (domain purchased during the pandemic).

Chapters

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