Dotty Scott shares three copywriting tips: build a personal word bank by recording yourself explaining your business to a grandma, your ideal client, and a stranger, then extract the words that repeat. Use AI generators as a starting point. Stay consistent and authentic so you attract the right clients.
Can you give us a few tips and tricks on how we can step up our game of copywriting? Absolutely. So the first thing I would do, and this is actually my favorite part when I work with clients, the first thing I would do is tell you to make sure you know what your words are, your style is, right? And I'm talking about everything from— you, you build a word bank, a word shed as it were, a place to store your words where you can Go in there and look and make sure they're really your words. And a great way to do that is either to work with someone who can help you do that, to get those words, draw those words out. Or if you're trying to do this on your own, you can get a recording transcription type software. There are all kinds of free ones, Otter.ai, all kinds of stuff. You turn it on and you just start talking and you talk in 3 ways about your business. Talk about not elevator pitch-wise. Talk about it like you're talking to your grandma or your mom because, you know, grandmas and moms never know what we're really doing. They're so proud of us, but they have no clue what we actually do. Pretend you're talking to your mom or your grandma about your business. And so do that. Set a timer, do that for 3 minutes, and then pretend like you're talking to your ideal client, like that one ideal client that you've always wanted, your dream client. Pretend you're, you're talking to them about your business and then pretend like you're talking to a complete stranger. Over coffee. You bumped into them in line at the coffee shop, you're both waiting for coffee, you start talking and they're like, well, what is it you do? Pretend like you're talking to them. Then take all 3 of those— this is my favorite exercise— take all 3 of those sets of words, go through them and find the consistent words that you use to describe your business. And that's a great foundational place to start your word branding. So you get your word bank in order, that's a great way to start your copywriting. You— there's actually Every copywriter out there is going to, uh, give me the stink eye for saying this, but there are some decent AI softwares out there. If you are strapped and you just are not great at copy, a great place to start— don't finish here— but a great place to start is one of those AI copy generators. Just put in some ideas, they'll spit some ideas out, and then use that to tighten up what you're doing, right? And then I think the third thing, and this is minor, and again, there are so many other ways that you can subtly change your copy, but the third thing would be make sure you're consistent. We, I, I'll use y'all as a, as a, an example. But someone started saying y'all and all of the mompreneurs on the internet got excited and were like, I can relate to that. So now everyone says y'all. If I said y'all, It would be so inauthentic. And then when people came into my space, I would never say y'all again, but I said it once in this Instagram post and people would come in here and there would be a disconnect, an automatic disconnect. And they would be like, this is not, this is not what I signed up for. So make sure your copy is getting people to yeses and nos, right? Find, find your voice and use it and don't change it. Because there are other words that are more popular out there. I guess that would be my, my 3 things I would advise you on.
