Regular blogging keeps your website fresh enough to rank on Google's first page. Prospects expect top-ranked providers to be legitimate, so first-page visibility makes strangers call you without any prior relationship.
Content marketing helps us get found, and that's the bottom line. People will see you as the expert. Blogging does a great boost for that. And creating content keeps your website fresh and drives new traffic to your website. That is so true. I call it a random gift from Google. And that is essentially someone that calls me up and needs my services, and I have no connection with them. They found me by doing a search on Google. And there's 3 reasons why they call me after finding that search. Reason number 1 is I'm always on the first page, and that's essentially what they're looking for. They want to be represented on the first page when somebody is searching for whatever it is that they do.
