Dotty Scott shares three ways to drive traffic to your site: collect online reviews, optimize your Google Business Profile and directories, and add an intro video. She also offers a free SEO Secrets guide.
What would you do if you had more traffic coming to your website? Well, I would hope that you would convert that into either leads and/or clients. I am Dotty with AskDotty.com and I empower business owners to embrace technology in their business marketing. In this video, you are going to learn 3 tips to get more traffic to your website. And if you want more videos like this, subscribe to my channel and go ahead and hit that bell icon so that you will be notified whenever I put up a new video. What happens outside of your website is equally as important as what happens on your website when it comes to search engine optimization. That means that if you are not participating online outside of just your website, there's not a whole lot of point in spending money to optimize your actual website. It's a package deal. You need to be doing both. So tip number 1 is online reviews. Are you getting online reviews? Are you asking for online reviews? Do you have more than one place set up to get online reviews? You need to be answering yes to all of these questions. And if not, tip number 1 is where you need to start in getting online reviews. The most important place is you're in Google, which is your Google Business Profile. And the second most important place is wherever you would be gathering online reviews. Could be Facebook, Instagram, really any social media because those you can share out through that social media platform. Or it could be specific to your industry. Maybe you're a lawyer and you're going getting reviews on different lawyer websites. Um, I personally like UpCity as a great place for service providers, but wherever it is, make sure that you start an online review strategy. Tip number 2 is your Google Business Profile and other online directories. The most important is Google Business Profile because that's your access point to getting listed in Google Maps. And there's a lot more involved with Google Business Profiles. I'll do another video on that, but that is the number one directory to be in. And then from there branch out as many directories as you can. It doesn't even matter if they're used to just get them, get your profiles on there, link it to your website, get it completely filled out. And in a later video, I will demonstrate why this is so important. Tip number 3 is get an introduction video on your website. I cannot tell you how much business I have gotten by simply having an introduction video. And what is that? It can be short. It can be 30 seconds. It could be 90 seconds. It could be anywhere in between or even less than 30 seconds. It basically says who you are, what you do, who you serve, And hopefully it shows your personality. So if you are someone who helps, I don't know, maybe you're a fishing guide and you want to do an introduction video, don't wear a 3-piece suit because that's not what you're going to be wearing when you're out doing your fishing guide business. So things like that. Be real, show your personality, get that introduction video out there even if you hate it. Your customers will love it and your phone will start ringing. If you want more tips like this, then go to AskDottyScott.com and download my free gift for you. There's a form on the homepage and it is SEO Secrets. Tips, tricks, and hacks. So go ahead and get that downloaded, and I will see you in the future.
