After 20 years in web development, Speaker A found that 98% of small-business owners can't explain what makes them different from competitors. Their websites suffer because of it. The fix: use AI to help owners uncover their actual strengths, then build the site around that.
But here's the truth and the reality.
Mm-hmm.
I would say 98% of all websites I've built over the last 20 years, the business owner can't tell me what makes them unique. They can't tell me why someone's gonna use their business over the other 100 that they could call in my area. They don't know any of that stuff. And so I feel I am better serving those people by letting them use AI tools or teaching them how to use AI tools that can help them bring that information out. So when they go and use a tool like a website design tool, they actually have valid information to put in there that will allow them to shine.
I love the mentality and spirit that you're coming from rather than seeing those tools as competition and fighting up against it. You're like, how can I help people use those tools better? Exactly.
