Dotty ScottAskDotty Membership - I always have your back 😊, AskDotty · AskDotty Membership - I always have your back 😊 at AskDotty

A Gift from Google: How Online Efforts Drive Traffic to Your Business

7 Jun 2024 · 1 min

Watch on YouTube

0:47

In this segment, the presenter introduces the concept he calls a “gift from Google,” describing how various online activities—especially optimizing a Google Business Profile—can generate phone calls, appointment bookings, or walk‑ins even when the prospect never visits the business’s website. He emphasizes that these inbound contacts often arrive without the business knowing the exact source, attributing them to the cumulative effect of the business’s online presence.

Chapters

There's a lot of really cool things that you can do online that is going to drive people to your website or make them call without ever actually visiting your website. I've had that happen many times. Uh, so here's a few of those that stand out for me. Okay. What I call this is a gift from Google. This is when people call you or schedule an appointment with you or drop in and you have no idea where they came from. And it's from all of your efforts that you've done online that they're finding you. Some of those things could be filling out your Google Business Profile.