Dotty Scott shares how she got nervous cashing a $100,000 check, then learned to reframe her pricing. Multiply your highest price by 10. Practice saying thank you and asking for the credit card until it feels normal.
So in the day I was driving to people's houses, I drive to this guy's house and he hands me a check for $100,000 for a mutual fund investment. I took that check from him like it was the 4th one I'd taken that day. I go to the car completely at ease, completely cool. I get in the car, I started back out, I get down 2 streets away, I pulled over and I started shaking like a leaf. Like I had never held a check for $100,000. But what I suggest that we do is Think of your highest price product or service. Now multiply that times 10 and imagine me or any client prospect coming up to you and saying, I'll take that. And I want you to look in the mirror as you say, thank you, what credit card will you use? And ba-da-da-ba-da-ba. I want you to look in the mirror and make sure that you're not flinching. Right. I want us to get comfortable with those dollars. Add a zero.
