Dotty Scott explains when to list your home address on a Google Business Profile versus using a service area instead. Including an address ranks better on Maps, though Scott notes being visited at home only twice in 17 years despite listing it.
Chapters
When you're opening your Google Business Profile, one of the questions that I get asked very often, especially from people that work from home, is, do I have to put in my address? That is like the number one question, and I can tell you two answers to this question. The first answer is that the— you, you have the ability to go in and call yourself a service area, in which case they'll just use your city as your service area. That is an option for anybody who is working from home that doesn't want to put their address in. I can tell you that I've converted a few of my clients from an address to a no address, and I can tell you that they really fell out of Maps. So even though Google says yes, you can do that, and they allow you to do it, you're not going to rank well in Maps unless you put your address in. And I can also share, in the last 17 years of having my address online, twice have I had somebody drop by my house unannounced, and it, it really wasn't a big deal. So it's up to you whether you put your address in or not. I highly recommend it that you go ahead and do that.