A walkthrough of Brand Strength, a custom GPT that audits your online reputation in seconds. It scores your website, analyzes sentiment from reviews, compares you to competitors, and suggests fixes like SEO work or building your Google Business Profile. Works best for established brands with real online presence.
This is the Brand Strength custom GPT. It is designed to determine how well your brand is seen and perceived online. So the first thing you have to do is just enter in your brand name and it's going to go out on the internet and do some searching. So we'll see what happens. Okay, so I put in Premium Websites and let's just Take a gander at what happens. It's going to ask you, is this the correct brand and website? So I'm just going to say yes. I'm not sure why it's giving two responses. It does this occasionally. And then it's going to ask which one I like. I like this one. It did a chart of local people here. And these are actual other businesses here locally in my area, whereas this competitor is saying web.com, wix.com, Squarespace. Those really aren't my competitors. So when asked at the bottom, I'm going to choose this one. Okay, I prefer this response. Now let's just take a look at this a little bit. And this really is for your information, and it should give you ideas on things that you can do to improve your online presence. It's doing a website assessment for my correct website. User experience, clean, professional. I'm not going to read all the way through this, but it's saying SEO readiness, technical aspects of the website, content quality, it's educational, including blog posts, training, enhancing authority and trust. Those are all good things. Conversion optimization, it has clear CTAs, online scheduling, and customer testimonials. It will tell you in here if you're missing something that you really need as well, as far as you're analyzing your website. The online sentiment is basically what are people saying about you? So it went out and it looked at reviews, um, probably from Google and some other review, review places. 95% positive, 5% neutral, no negative. That's pretty good. Um, the key sentiment, going to go through the positives, the neutral, what it is. And if you have negatives, it'll tell you, you know, those are as well. Does a competitor analysis, and these are actual different companies in my local market here in Vancouver, Washington. And it's giving us a score, sentiment score. Mine's 97. I have 69+ reviews. So this tells me it's looking at Google. Because if you count up everything on all the other places, I have over 200, but I do have 69 on Google. 9Pros, another company, 100 out of 100. They have higher ratings, but fewer reviews. So this is meaning they have all 5-star reviews. DesignWorks, same thing. Strong design reputation, but lower search visibility. And this particular company here only has 13 reviews. They're well reviewed, not in quantity, you can tell, but they have a smaller customer base. The share of voice. This could be interesting. It is a pie chart to visualize how Premium Websites compares with its competitors in online reviews and presence. I have basically the amount that all 3 of these has combined as far as reviews go. So I have a high share of voice. Strategic recommendations. So they're saying to enhance my online visibility in SEO, I need to expand my SEO strategy. Continue leveraging my blog, target long-tail keywords, strengthen local SEO efforts with more Google. Interesting. Google My Business. They changed the name of this about 3 or 4 years ago now. And then increase video content, leverage AI and search optimization for AI-driven results, reputation management and brand authority. I'm going to go through and encourage organic reviews, which I have set up already. Engage in thought leadership. This would be a big opportunity on LinkedIn. As well as my blogs, uh, increase client engagement on social media. We all have issues with that. Business growth and competitive edge. When you get yours, you can read through this and just see where are my pitfalls? Where are my strengths? And what can I do about it? It gives you an actionable roadmap at the bottom. Just pick one of these and work on it. After that, pick another one and work on it. It gives us a final takeaway and it says at the end, would you like a detailed SEO audit or any other refinements to the strategy? So you can go in here and you can tell it, please give me more information about whichever one you pick and it will tell you what you need to do. I also want to run this one more time. With my Ask Dotty brand, and you'll see a much different result because that brand is not so prevalent on the internet like Premium Websites is. And this, and it may be your case as well, that your brand just doesn't have a whole lot out there. So let me bring this back up and I'm just gonna put in Ask Dotty. And is this the correct brand? Yes, it is. That is my logo. And that is my website. You come hover over those and see that. Okay, let's see what it says. Again, it gives us a website assessment, digital footprint analysis. And I do have a Facebook account for Ask Dotty. I do have an Instagram account for Ask Dotty. I have a YouTube account for Ask Dotty. Sentiment overall, 85 out of 100, uh, 70% positive, 25% neutral, and 5 negative. And this, the negative is instance of fake review attacks have been noted, which the brand has addressed proactively. And that's true. I do have a fake review, or I should say a review from a fake person in my history here with Google. Interesting. Here we have it incorrect. Ask Cody. I don't know what that is. It could be something on Gartner. Yep. So they pulled the wrong information here. Mentions and citations, sentiment breakdown. For that. And so the public pulled in. So some very different things pulled in from my premium websites analysis. Uh, so take what it gives you and just take it in. Take the good with the bad, and then just pick one thing and work on it. So the comparison, and this is one of my issues with Ask Dotty is I really don't have any good competitors out there that are doing the same thing that I'm doing. So it pulled Ask Cody, Answer the Public, and Yahoo Rooms, which I can guarantee none of these actually do what I do. With freemium websites, it's super easy to find competitors. So don't be surprised if you are in a niche industry and you really don't have a whole lot of competitors out there, it might pull in some weird stuff, which it did with me on this one. So this is how this works. Have fun with it. And yeah, let me know how you like it.
