Dotty Scott explains why asking for referrals shouldn't feel awkward. Use your 60-second pitch to explicitly ask for introductions instead of hoping people offer them. Concrete language makes the ask feel natural, not pushy.
But for some reason, people hate asking. I haven't figured that one out, but they think asking for a referral is like pulling teeth. Do you have a plan to increase your referrals this year? When you give a 60-second pitch, like you're at a networking meeting, end it with, do you know someone who blah, blah, blah? Ask. People are at these meetings to get referrals, so why not ask?
