Dotty Scott explains why negative reviews actually help your business. Fake positive reviews are common in contracting but backfire. Respond to every review so customers see how you treat people.
So negative reviews are opportunities to improve your business. People know that businesses don't please everyone every time. Some people won't buy from companies that only have perfect reviews. They assume that the reviews have been manipulated. And there are a lot of companies out there that will sell you positive reviews, especially in the contractor world. You come across a contractor that has thousands of reviews and they've only been in business for a little while. There's a red flag there. I'm just saying, buying reviews is really not a good idea. You want to respond to all reviews, both negative and positive. People are watching to see how you treat your customers.
