Dotty Scott explains how to edit videos without fancy tools. Shoot 30 to 45 second takes, refilm mistakes instead of fixing them, and just trim the start and end. Authenticity beats polish for videos you show customers.
You did these videos, you know how to edit them. What if I don't know how to edit these videos? Like, that's one of the things that I start off with is I don't know how to edit videos.
Well, there's ways to make it easy for you. And the first thing I would say is in how you film the video. When I was doing these batches, so first of all, my videos were like 30 to 45 seconds, so they weren't this huge long story. Okay, they— if I messed up while I was filming it, it was easier just to refilm it than it was to say, oh, I'm gonna fix this by editing. So when I was all done, literally all I did was I, I brought it into an editor and I just chopped the beginning and I chopped the end. And that is so that it was the section I wanted, and that was the whole video. So these are really low-tech. They're not commercial quality. They are real in the sense of they're who I am. They're not like fancy language, you know, just all these things. They're just who I am. They're how I talk. They're how I show up. For a customer, and they're not— there would be no disconnect if someone watched that and then someone wanted to hire me. It would be the same person, which is super important.
Super important and opposite of what most people think is required to create videos.
Yes.
Right.
Oh, it has to be professional.
I've got to look perfect. I got to get it editing. My light has to be just right. And there's a place for that, but that's not what we're talking about here.
