Dotty Scott records about 20 videos in a single Friday using a running list of questions in Evernote, then edits them into clips and repurposes them across YouTube, Facebook, LinkedIn, Twitter, and TikTok. The key insight: content doesn't need to be perfect to get the message out.
So I have a running list of questions in Evernote. I would also batch these videos. So I would basically schedule a Friday. And for those of you that know me now, anyway, you know, I don't work on Fridays generally. So on a Friday, I would clear my calendar, which was super easy to do, and the first half of the day. I would create about 20 videos. The second half of the day, I would break them all into little pieces and have 20 individual videos. I'm not going to go into how I did that because I'll bore you to death and I don't do it the same way now anyway. I basically just put them out once a week. And I didn't even, actually I'm lying, I didn't even do that. I uploaded them all to YouTube at the same time. And then I linked to one once a week and I sent it out in an email. I put it out into Facebook in the very beginning. As this kind of grew, I also used LinkedIn and Twitter. And as other programs have come up, I'll use, you know, TikTok and YouTube Shorts and all of these different things we have now. But back then it was really just Facebook. I started this. With a friend of mine who was also self-employed. And because we couldn't use our smartphones, I had a video camera that I don't even use anymore. And she would video me, I would video her. Here's tip number 1. Hers never were released because they were not perfect. I had the benefit of putting these videos out. And she got no benefit whatsoever, but we won't go into that. The key here is it doesn't have to be perfect. It just has to get your message out.
