Your LinkedIn profile's biggest problem is probably that it doesn't communicate anything to the people you want to reach. A professional headshot and a purposeful banner image matter because visitors decide in seconds whether they belong there.
That's a really good question. So it really starts with the profile. Uh, oftentimes someone's pro— the profile is not, um, optimized. And by that I mean, for example, they don't have a good headshot, because everything's a first impression, right? Everything. You get that one chance. And so they don't have a good headshot, they may not even have a banner picture. Oh my goodness. Um, and if they have one, it may not really be telling people what they want to know. Like, if you're not talking to your target audience from the very beginning, they're moving on. If they are not self-identifying based on your profile, they're going somewhere else.
