Business bottlenecks happen when owners micromanage instead of delegating. Train team members with both responsibility and authority to make independent decisions. Pick employees who already know your culture so delegated work like emails and social media stays on brand.
Bottlenecking is when you as the business owner have not learned how to delegate and actually release something so that you're not, number one, having to micromanage, which means every single person on your team doing something before it goes out the door, it has to pass through you. So there's a training process and a, that you want to go through with your team members to develop them having the responsibility as well as the authority to make independent decisions. Now that you can't do that with a brand new person on your team, you want to do that with somebody who knows the culture, who understands the, the way that you speak, even if they're typing emails for you or putting content out on social media. They need to understand the tone and the culture of the business as a whole.
