Dotty Scott admits she emails her subscriber list only about once a quarter, aside from promotions and webinars. She wants to contact her prospects more often to actually stay in touch instead of letting the list sit unused.
What's the point of growing a list if you don't email your prospects? And I'm just as guilty as everyone else. I have my list. I don't email them that often. I mean, they might hear from me once a quarter unless I've got a sale going on or a webinar I'm promoting or something like that. But I really need to get better, just like everyone else. My goal this year is to email my list more often, just stay in touch with them.
