Business on LinkedIn
28 Mar 2023 · 1 min
1:14
LinkedIn works best when you stop selling and start building relationships. Narrow your niche, position yourself as a trusted resource, and the right prospects will find you.
LinkedIn works best when you stop selling and start building relationships. Narrow your niche, position yourself as a trusted resource, and the right prospects will find you.
There is so much that we can do with LinkedIn now. They have shifted from the whole job search recruiting mission, if you will, to understanding that, look, business owners are using this for business. We— and what they decided to focus on is relationship building. That's why I say we don't sell on LinkedIn. That's what your profile does. It informs people. Of what they need to know about. So then, and let me also say this, you've heard this before, I think, probably, um, there's riches in the niches, right? Or something like that. So, um, the more narrow your focus on LinkedIn is, the more successful your business development from LinkedIn will be. Yeah, the more you can narrow it down. You think you're, uh, limiting your prospects right? You're not. You are enlarging them. Because what happens is the people who want to connect with you, the people who follow you, like what you're saying, they are coming across your profile and thinking, where have you been all my life? And that's what you want them to think, right?
And they're reaching out to you and waving their hand going, hey, I'm here.
