Dotty Scott explains that when promoting a lead magnet, you should directly call out your ideal client by name, just like you would when selling an offer. This explicit targeting makes the right people more likely to engage.
Hey, I created blah blah blah, who wants it? And what that's really doing is it is calling out that specific person. And that's what you want to be doing with everything that you're doing, um, by promoting your lead magnet. You want to be promoting it in a way that you are calling out that ideal client, just like you would if you were selling your offer. Okay.
