Two people break down why most websites fail at conversion: unclear CTAs, asking for commitment before building trust, and offering 15-minute consultations for high-ticket services that need 30-60 minutes. They recommend leading with free resources like videos or webinars to prove expertise first.
Another thing I hardly ever see people have on their site is a call to—
a clear call to action. Yeah, that was one of the second thing I was gonna mention.
And one that makes people want it. Because what— think about this: design your website for the people who have no idea who you are. You have to design it for people who have no idea who you are, have never heard of you, have no idea what you do. And because a lot of times I'll go to a website and the big huge image on top and I see some navigation, but it doesn't say, it doesn't indicate at all really what you do, who you are, and why I should care before scrolling, right? And then the first thing you want me to do is do a call with you. It's like, I'm not going to do a call with you because I don't even know who you are yet. Let me get a taste of you with like a free video or a webinar, come to a call with you, or download something with your expertise in it. I mean, Yes, we want people in calls. Okay. And you could put that later on the page or in some other places, but it can't be your main freebie anymore because people don't trust enough to do that first. What do you think?
The free schedule, a 15-minute consultation. That's what you're talking about, right?
Well, first of all, the 15-minute consultation is not good anyways, because how many of you can sell thousands of dollars to a client in 15 minutes? I can't, I don't do that. I build rapport in 15 minutes and then I find out what they need and then I ask them if they want to know how I can help them. And the process takes about an hour. So don't fool yourself with a 15-minute consultation unless you're selling something for under a couple hundred dollars. Yeah, then you might be able to sell them in 15 minutes. But why would you offer a 15-minute consultation?
Like, I've always wondered that too. It seems to be like the norm to do. But like you, if someone calls me, it's at least a half an hour conversation.
At least. Yeah. And that's if you know them and have already seen them somewhere and don't have to really get to know each other because people are not going to slap down hundreds or thousands of dollars typically with someone they just meet. Yes, it can happen. It can. But is it rare? Yeah. It's not the norm. It's not the norm. Yeah.
