Dotty Scott walks through content marketing basics: what it is, which formats work (blogs, video, social posts, podcasts), and how to tie it to what you're selling. She covers delegation, production choices, and the importance of showing up regularly.
Do you have a content marketing strategy? Do you even know what that means? It's simple. Content marketing means that you're producing content that is enhancing your business in some way. So if you have an actual strategy, that means that you're creating content on purpose. You are supporting something that you are doing in your business right now. That might be an event. For example, a webinar or something like that. Maybe you are supporting the sales of a course that you just created. Maybe you are a service provider and you've added a new service and now you're going to create content that supports that service. Or maybe you're a service provider that has existing services that you've never created content around. And now you're like, duh. Selling this would be so much easier if I had supporting content for that service. That's what content marketing is. It's creating content. This can take a variety of, of, um, what it is. So it could be text, could be a blog post, an article, something like that's content. Obviously everybody knows that. It could be a video. Video is also valid content. It could be social media posts, images with words on it. That could be valid content. So it takes many forms. It could be podcasting, audio. It's another form of content. It could be all or just one or two or three. It's up to you. It's up to you as a business owner to figure out what kind of content you want to produce, what is easy for you to produce, what you can piece out to other people to produce. If you have a VA, something like that, what you can train somebody else to do for you. So it, it's all part of that plan. But if you don't have the plan, it will never happen. Believe me, there are tons of things that happen in our business on a daily basis. That will take priority if you don't have a plan to actually do content. So that's what content marketing is. It's what you do, which is sharing your expertise and it's supporting everything else that you sell. So if you need help with that, get in touch with me. There's lots of people I know that can help you create a content plan. Um, I can help you create a content plan, but really it's just the commitment to doing it on a regular basis.
