Dotty Scott walks through LinkedIn Creator Mode and its main features: better analytics, the ability to publish newsletters, and adding hyperlinks in your intro for calls-to-action or lead magnets to grow your email list.
And that is turning on creator mode. Oh, what's that? Creator mode is the tool that LinkedIn gives us to better market ourselves. So what's better than that, right? And here are some of the things it allows you to do. One, it will give you better analytics, which we can always use to grow our business. But also it allows you to publish newsletters, which can really grow your business in a big way. Newsletters had a rocky start. Uh, they took off like, uh, you know, Wildflowers or something at the beginning, and everybody realized they had too many and they didn't want any of them, and they all canceled. And so they kind of took a downturn. But now people have figured out there are newsletters that I want to see, I just need to be selective. And so what we're finding is if you are niched down good enough and your profile is optimized and your newsletter provides value, you will get subscribers rather quickly. I had over 600 subscribers in my first 24 hours to my newsletter. Wow. Blew me away, right? And I know others who have had, you know, similar successes. I, I was shocked I got 30. Like, I didn't expect to get 30 initially, right? I figured this is a slow burn, right? And it's okay if it is because Let's face it, LinkedIn training is something people want and are always like willing to look at. And I typically do like a 3 tips. So anyway, so that's not a new feature, but when you definitely want to turn on— another reason for turning it on, and this is huge, folks, you can put a hyperlink right in your intro section. So your call to action could say, click on the link below to get whatever your asset is, whatever your— if you want them to go to your website Probably not my recommendation, but if that's what you want, you can send them there. I would think a landing page with a checklist. And the point of this is twofold. One, to educate your people, but also to collect and build your email list.
Perfect. And I just wanted to clarify, the link comes with Creator Mode, not the newsletter, right? That is correct. So the newsletter and the link come with Creator Mode.
