Dotty Scott breaks down the difference between full CRMs like GoHighLevel and email-only tools like MailChimp and Constant Contact. After 5-6 years with GoHighLevel, Scott explains you can use just the features you need without adopting the whole platform.
Which is why I went with my CRM, which currently is GoHighLevel. I am now a GoHighLevel agency, but I used this tool for almost 5 years before I ever became an agency or an affiliate or resold it or anything. In fact, I've been using it for 5 years now. I'm in my 6th year. And what this tool will do is a ton, but you don't have to use all the features. And in the beginning I didn't. All I used was what I really needed at that point for my business, not realizing that some of the other things in there I really did need for my business. CRM, big category. I have clients that use things like MailChimp, Constant Contact, AWeber, all of those. Those really are more email management, newsletters distribution, that type of a thing, as opposed to a full-blown CRM.
