Dotty Scott explores whether a website matters for attracting clients. A prospect found a speaker through an old Instagram post and a talk from years back, showing how online presence works across platforms and time.
Hey, we don't want to scare you here from doing business. You can get business without a website. I know you can get business without a website. You can go to a networking event in person or virtually and share what you do, and someone could go, oh, I need that, let's have a call, and then you could sell them and you could take money and you could have a client. Let's face it, that can happen. It's not going to happen consistently though for you without a web presence because too many people are skeptical without a seeing what you do, right?
Not only that, but when I used to be very, very active in like local chamber events and just different local networking groups, even though, uh, people would meet me at these groups, they would still go online and look at what I have on my website.
Yeah.
To make sure that I'm a valid business.
Right.
So it's super important because people are checking you out.
They are, whether you want to or not, everywhere. They're checking out your social media. They're stalking you. I've had people tell me, oh, I've been watching you for a couple of years. I'm like, well, why don't you say something and say hi?
You know, like, I've had that too, where, you know, a client, one of the last— I won't say last, but one of the most recent clients that I built a website for. Said that she found me because she's been watching my Instagram account for, for years. I did a talk maybe 5 years ago, uh, at a local event here that she attended. She followed me on Instagram and I didn't even know she was there, you know. And, you know, 5 years later, it takes that, takes time, plus they have to be ready.
She's now a client.
