Should a product website include video? Yes, says Speaker B. Testimonial and how-to videos demonstrate functionality, build trust, and boost engagement and search rankings, even when visitors already know the product.
Yeah, Dotty. Um, Dotty, I have a question for you. Um, so you— I know it's always very important to put— in the past, I've always had a video on my website. I don't have a video on my Corellia Creations website for the EMF, you know, all my EMF protection for jewelry and accessories. Um, do you think I need one on there? I don't know, because it's kind of like people are going there for their own purpose, um, because they know about it.
Absolutely 100%. Yes. Even, oh, okay. Sharonata, it could be a testimonial video. Mm-hmm. It doesn't have to be an introduction video. I personally could see a video on how it, how or why it works, right? I was thinking how-tos. Yeah. How, how wearing your cool little stone, which I have right here. Right here.
Um, I have to go on Facebook and look on the Zoom because I'm on the phone. Yes, yes.
So, but yes, definitely it needs a video. And here's the reason why. You're saying that they're already coming there because they already know, but if you get a video out on YouTube and on your website, now it's going to be put into the search engines And when someone is typing keywords around that, your video can come up, they can watch it and then go to your website. So, you know, the videos on the website serve two purposes, and the second one is search engine optimization.
