Education in Ads
16 May 2023 · 0 min
0:25
Dotty Scott argues that ads should teach people something. A copywriter told her that education builds trust and makes customers actually want to buy, not just impulse-purchase.
Dotty Scott argues that ads should teach people something. A copywriter told her that education builds trust and makes customers actually want to buy, not just impulse-purchase.
I was having a great conversation with a copywriter yesterday, and he was telling me how surprised he is that people don't do more education in their advertising. And it, it really should be part of the whole story leading people to buy your product.
